Strategic and interdisciplinary

The Advertising Agency for International Brands

Globalisation and digitalisation have contributed to making brand management and advertising more multifaceted and more challenging than ever. To offset all the small-scale digital influences, there is a real need for a clear identity, never losing sight of the big picture and the big story. In both B2C and B2B marketing. Our interdisciplinary team has a solid understanding of brands and brand management and is ideally positioned to support you in developing your brand and managing it internationally. From a single source, we develop and implement cross-disciplinary campaigns conceived to achieve the communication and marketing goals you define.

Your contact for advertising agency

Steffen Ruess

Steffen Ruess

Managing Partner
Ruess Group

Nothing beats a stable foundation

Professional, well-orchestrated processes ensure your success

It is said that the brand is what will be ultimately remembered. But only if it is well managed. The starting point for everything we do has to be a clearly defined brand in terms of identity and current positioning in the market, branding and corporate design. These fundamentals are closely interconnected and seriously influence whether a brand has a powerful energy, and can be efficiently scaled and communicated.

It is equally important that the qualities of the brand are consistently reflected and continuously advanced in everyday practice. And the more participants are involved, the more important guidelines and clear responsibilities are. Finally, good brand management always calls for creativity, ‘gut feel’ and daring.

For important decisions, such as positioning issues, large campaigns or to validate advertising impact, we recommend qualitative or quantitative market research – also in the B2B segment. No one can offer better information on your customers’ needs than your customers themselves.

Our strengths:

  • Advising and working together with our customers are our top priorities.
  • Good results are a process and can only be achieved as a team.
  • We are fans of clear objectives and we take your goals very seriously.
  • We love setting KPIs, measuring target achievement on an ongoing basis and optimising measures in as agile a way as possible.
  • Until we have reached your destination.
  • Good creative and effective, high-impact campaigns always depend on a sound strategy.
  • Depending on the assignment, this can be clarified in a good briefing or re-briefing paper, or it may imply a longer, even more in-depth investigation and development phase.
  • Just don't get started without it.
  • We are experts in cross-disciplinary and complex campaigns that have real potential to make big things happen.
  • We are also happy to provide the many hands-on services that are needed in everyday business in the context of long-term client relationships.
  • Our team has extensive experience, we have won many coveted awards and we deliver outstanding, reliable quality in creative development and design.
  • We have extensive experience in international and global B2B campaigns.
To International advertising agency
Comprehensive and experienced

Strategic expertise as an advertising agency

Good advertising always needs a solid foundation. The more effective advertising needs to be, the higher the demands on brand management and creation - and the more important a clean, clear strategy is. Especially when developing new campaigns, strategy often makes up the greater part of the work. As an advertising agency, we support you in taking on the following challenges:

Brand Consulting

Brand definition, archetype analysis, brand strategy, brand positioning, brand management, brand development, brand relaunching, brand architecture, umbrella brands, sub-brands, brand core story, Brand Academy.

To advertising consulting
Advertising strategies

The advertising strategy defines the goals that a company or brand wants to achieve with its advertising and determines the best way to implement these goals. It includes: Strategic planning, marketing goals, advertising goals, competitive analysis, target group definition, personas, product positioning, key messages, market research, media-neutral concepts, creative briefing and success monitoring.

Employer marketing

In today's competitive landscape, it is crucial to attract and retain qualified professionals for the long term. Employer marketing offers companies the opportunity to position themselves as attractive employer brands and thus gain an edge in the battle for talent. We support you in achieving this goal: Employer branding, employer brand development, employer value proposition, personnel marketing.

To employer branding agency
Media planning

Careful media planning is essential. Without a solid concept, advertising can not only miss its target audience but also lead to significant financial burdens. We are here for you: Media analysis, digital and classic media planning, social media advertising, Google ads, SMM, media buying and efficiency optimisation.

To media agency
Creative development and execution

Operational expertise as an advertising agency

 Throughout our long agency history, we have built up a high level of expertise in brand communication. With this in mind, we consider ourselves both a B2B agency and a B2C agency. In both fields, we have earned very positive references from major international brands and leading medium-sized companies. For a number of our clients, we were and are responsible for the entire spectrum of brand management activities. In detail, we are entrusted by clients as an advertising agency with the following tasks:

Naming

Strategic-creative naming and development of brand names, branding, product names and company names, names for product groups, naming systems

Logo development

Internationally trademarkable word-image marks, word marks or image marks, signets, key visuals, evolutionary logo development

Slogans & mottos

International brand slogans or taglines, campaign or event-specific slogans

Corporate and brand design

Brand visuals and image development, corporate and brand design manuals, style guides, web kits, business stationery, visual language definition, corporate and brand wording, corporate and brand design portals, corporate and brand architecture

Campaigns

National and international campaigns, print advertisements, digital campaigns, social media campaigns, native advertising, international adaptation of campaigns, B2B campaigns, image campaigns, product launches, market launches

Brochures

Product brochures, image brochures, environmental reports, annual reports, customer magazines, employee magazines, anniversary brochures

POS marketing

On-pack promotions, POS material, package design, trade marketing, design of shop windows, merchandising and showrooms

Radio campaigns

Concept development and execution of radio advertising and podcasts

Outdoor advertising

Creation of large-scale billboards and city lights, public transport advertising, ambient advertising

Work examples

Advertising Work

All disciplines
campaigns / advertising
Schubert image campaign

Schubert image campaign

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

brochures / advertising
Three stacked print brochures, designed by the print agency Ruess Group.

Schubert service brochure

The new service brochure not only provides an overview of the individually configurable service portfolio, it also integrates real-life practical examples and clearly communicates the many benefits Schubert’s digital services provide. 

Trends

From individual motifs to a ‘swarm’

Advertising campaigns today usually have the character of a swarm: A swarm of diverse digital advertising motifs, text ads, content elements, email prompts, landing pages, print motifs and others. Target groups use a variety of channels and the customer journey is complex. Brand management, creative development and media planning are therefore equally challenging. What’s our story, what’s our big idea? Only those who know how to condense their messages and charge them with excitement and emotion will achieve return on investment from marketing – and these effects can be measured via marketing controlling.

Approach

Great ideas call for real commitment

Art, design, UX, copy, technology experts, and creative media planners work together in an integrated fashion on complex projects at our company.

Decisive factors for outstanding, high-impact creative development

  • A solid, high-potential strategy
  • An immediate start directly after placing the order
  • A well-structured process
  • A positive and inspiring team spirit
  • Sufficient resources for support on the client side
  • A budget adequate for the task
An employee of an advertising agency leans against a table and listens to someone.

Magazine

Analyses printed on paper with green leaves and a light green arrow held by a man and pointing upwards.

CRSD & sustainability reporting obligations: Why companies should act now

02.11.2023. / 6 min read

EU regulations are demanding sustainability, but still many companies seem to believe they have all the time in the world. But now is the time to act! As sustainability marketing experts, we will guide you through the transformation process, because it’s a challenging one. Find out why sustainability is a management responsibility and how you can meet your sustainability reporting obligations.

Read More
Data Warehouse vs. Data Lake

Data Warehouse vs. Data Lake

09.10.2023. / 10 min read

When managing and analysing data, users have a choice between two approaches: the huge storage pool for structured and unstructured data (data lake) and the data warehouse – a centralised, structured database. Both solutions have advantages and disadvantages and the choice greatly depends on a company’s specific requirements and objectives. We have taken a look at both approaches and will help you differentiate between them.

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More impact with data

Data-driven, cross-channel campaigns

A spiral staircase stretching up into the sky

As a rule, a large amount of data is already available for the strategic development process. We compile and evaluate data on markets, target groups, media use, performance of previous campaigns, etc. The same applies to the creative process: Often, different campaign approaches are tested for their effectiveness in A/B tests. Above all, we use data from a wide variety of sources to continuously measure and optimise the success of campaigns.

Your Contact for advertising agency

Steffen Ruess

Steffen Ruess

Managing Partner
Ruess Group