Drive systems for privacy and sun protection
since 2014
As a manufacturer of drive systems for privacy and sun protection, Geiger is a classic supplier in the construction industry. Increasing and maintaining high awareness for the company and its products was the key objective defined for the communication strategy, content creation and placement in the trade media. Additionally, the brand had to be repositioned as part of a comprehensive transformation process. In a three-step process, the brand was positioned in a new context and defined in a contemporary way. This was followed by a roll-out of the new CI and a new CD with brochures, internal communication and media work in online and print.
Brand relaunch
New corporate design
In addition to modernising the logo and introducing a tagline (“Partner to the Sun”), the company was provided with a colour and design concept that was adapted to the new brand positioning.
Look & feel
The visual world or brand imagery was also redefined and, together with the colour and design concept, is now seen in all printed materials, the entire business stationery and on the newly designed website.
Corporate Design
Brochures with a new look were designed, written, laid out and produced by the Ruess Group.
Internal communication
Pocket Guide für Mitarbeiter
The transformation process in the company including the brand relaunch requires the involvement of all employees. One of the agency’s tasks was to advise and develop the internal communication for the roll-out.
New exhibition stand
In the new corporate design, a draft concept (not implemented)
Social Media
Facebook und Twitter
Concept development, event planning and implementation, including invitation, moderation and of course social media support with Facebook and Twitter for the industry event, were provided by the Ruess Group.