INTERNATIONAL MARKETING OF SPECIALTY PAPERS
seit 2018
Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.
Campaign support
20 posts
450 followers
2,500 organic search results
200,000 sponsored impressions
600,000 impressions
LinkedIn ads, social media posts, single image ads, virtual registration for interpack/last call
Online press conference for journalists from international trade media (example of virtual events to replace interpack 2020 for exhibitors and customers)
