PAPER AND PACKAGING

INTERNATIONAL MARKETING OF SPECIALTY PAPERS

seit 2018

THE COMPANY

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.

Assignments
  1. Ongoing strategic B2B marketing consulting
  2. International content marketing, technical editing
  3. Public relations/specialist press work for print and online media incl. placements in Europe, press events, online press conferences, AI-supported language versions
  4. Trade fair communication (exhibitors and customers)
  5. Social media campaigns
  6. Digital media
  7. Virtual trade fair (exhibition stand)
  8. Moderation/facilitation
  9. Concept development of innovative formats (digital and virtual)
International press work

Approx. 400 media contacts and 65 specialist bloggers worldwide


Press releases


User reports


Reference stories


Product launches

Digital advertising/social media content

Campaign support


20 posts

450 followers

2,500 organic search results

200,000 sponsored impressions

600,000 impressions


LinkedIn ads, social media posts, single image ads, virtual registration for interpack/last call

Online events

Online press conference for journalists from international trade media (example of virtual events to replace interpack 2020 for exhibitors and customers)

Online events
Virtual trade fairs

Virtual trade fairs with live broadcasts from the TV studio set up in the agency, along with event moderation


Interaction with live product presentations, interviews and live sales chats


1,700 participants (visitors) from 49 countries worldwide

360 min. online event with moderation in 2 days

3 live sessions per day

720 min. airtime

Live broadcasts with interviews (incl. branding)


Digital platform with further information, videos and presentations (follow-up)