One of the key strengths of the Volksbank is its very extensive branch network. However, target groups with an affinity for online banking are increasingly using pure online banks. With a lifestyle thematic platform that brings together all the important information about events, sports, culture and finance from the bank’s trading area, we created a communication tool for interacting with the target group. We used stories to highlight in a sensitive way how financial issues are interwoven with work and leisure. Where appropriate, we provided users with links to further information on how to contact Volksbank.

Interest in lifestyle topics, outside the metropolises as well
The reporting in the regional media used to sound relatively ponderous. Cool is something else altogether. We entered this market gap with our editorial concept and showed that: Living in the region and an urban lifestyle are not mutually exclusive.


Sparking curiosity
For the social media channels
With the involvement of the local scene, we shot short trailers that attracted more visitors to the thematic platform.
