The fascination of corporate publishing for B2B
Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers. A prime example of this is the latest issue of Sequence, the customer magazine published by our long-standing client Gerhard Schubert Verpackungsmaschinen in Crailsheim.
18 years of the Sequence publication
- A yearly customer magazine
- 80 pages, DE/EN
- Circulation of 10,000 units
- Central topic: Vision 2050
- Services provided by the Ruess Group: Copywriting, images, design, translation and production
More cross-media networking than ever
Strategically conceived, written in a journalistic style and digitally integrated, this type of corporate publishing continues to be a valuable marketing tool that appeals to customers on several levels – with a balanced mix of information and emotion. An attractive tactile quality and genuine substance offer a different emotional experience than purely digital corporate publishing magazines. QR codes are used as a springboard to in-depth content on the corporate website, as an essential component of integrated content marketing.
So how can companies operate more sustainably – especially in production, packaging and supply chains? This year, the magazine’s storytelling was geared towards the future strategic focus of the Schubert Group and its subsidiary companies: Specifically, how Schubert is approaching change and how the company is supporting its customers through technology, packaging development and services.