Strategy

Competencies

References

Company

Contact

ABB GROUP

Client

ABB Group

Sector

Energy and automation

Partnership

Since 2022

With "Destination Zukunft" (EN: Destination Future), we designed, developed and managed a web magazine for ABB to address potential customers and increase the visibility of the ABB brand across the board - on the strategically important topics of digitalisation and sustainability.

Our areas of responsibility: Concept, design, UX, programming, content creation, marketing, operation, maintenance.

ABB GROUP

The client

ABB is a global technology leader and plays an important role in the development of sustainable technology solutions with its innovations in energy and automation technology.

With over 100,000 employees in over 100 countries, ABB serves a wide range of industries including transport, infrastructure and renewable energy.

The assignment

Production of the "Destination Zukunft" web magazine for the German-speaking market. All services from a single source:

  • Concept, design, technology, content
  • SEO, social media, ads, tech. support & operation
  • Ongoing editing/frequency: approx. 4 articles per week
Project highlights

All services from a single source:

Visibility

To raise ABB's profile among a wider audience, current social debates on the energy and mobility transition are addressed editorially - drawing attention to ABB's cutting-edge solutions.

Through targeted seeding in social media, social ads and SEO measures, page views of "Destination Zukunft" increased to over 250,000 in the first full year after its launch in 2023.

Design & UX

The high-quality design of "Destination Zukunft" is coupled with a sophisticated and appealing user experience that includes all state-of-the-art functionalities such as dark mode, notifications and a reminder and read-aloud function.

As a result, "Destination Zukunft" achieves close to 2.5 page views per session and a visit time of almost one minute, which is well above the average for comparable industry magazines with a similar reach.

Synergies

Synergies

From design, topic research and editorial content creation to advertising, reporting, conceptualisation and support of the complete tech stack, the entire project is managed in-house by the Ruess Group via two central contacts, who also carry out the majority of the work themselves.

This reduces the client's workload for management and briefings to an absolute minimum.

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