From change to movement / Bosch CI in Motion

Bosch’s global IT organization faced the challenge of fundamentally evolving its role and ways of working. The objective was to transform into a flexible, responsive and future-oriented internal service provider for the company’s global business units.

With around 3,500 employees worldwide, this transformation required a strong shared identity, clear direction and active engagement across national and cultural boundaries.

The objective was to provide communications support for an international transformation initiative and to develop a unifying vision for the entire organization.

The focus was on:

• Creating a shared understanding of the future
• Activating and engaging employees worldwide
• Supporting cultural change
• Making progress and successes visible
• Strengthening identification with the transformation

• Consulting on organizational development and change communications
• Development of the strategic guiding idea “CI in Motion”
• Design of the global communications architecture
• Development of campaigns, media and dialogue formats
• Implementation of international communications activities in seven languages
• Development of a consistent internal communications platform

1. Analysis of transformation goals and organizational culture
2. Development of an overarching change story
3. Creation of an emotional guiding theme for the transformation
4. Development of communication formats for global use
5. International implementation and continuous employee engagement

A traditional change project evolved into a global movement that actively involved employees in shaping the organization’s development.

This resulted in:

• Stronger identification with the transformation process
• Greater international collaboration
• Shared direction across locations
• Increased visibility of goals and progress
• Sustainable support for cultural change