Manz – Holistic Digital Campaigns
Client
Manz AG
Industry
Mechanical and Plant Engineering
Partnership
Since 2021
The Client
Manz AG is a global engineering company headquartered in Reutlingen, Germany. With more than 30 years of experience in automation, the company brings deep expertise to the market. Since 2021, we have been supporting Manz with digital campaigns—primarily on LinkedIn, SEM (SEO & SEA), and PR—to further strengthen brand awareness in the automotive and electromobility sectors.
The Challenge
The primary objective was to increase Manz’s visibility in the automotive industry. The main challenge: presenting highly specialized content in a way that clearly demonstrated Manz’s expertise in the field of electromobility.
The operational goals were: building awareness, driving follower growth, chieving top search engine rankings for relevant keywords
Our Services
- Digital Campaigns
- SEO – Website & Landing Pages
- SEA
- LinkedIn Organic
- LinkedIn Paid
- Media Planning
- Asset Creation
- PR
Social Media – Organic & Paid
LinkedIn served as the most important campaign channel.
We implemented an international campaign strategy that closely integrated paid and organic content on LinkedIn, based on a clear targeting approach.
Before launching on the specific channels, we first analyzed the target audience and developed an overarching storyline – the guiding thread for the entire campaign.
Search Engine Marketing
SEO and SEA Combined
Organic search engine optimization and Google Ads have more in common than many might initially think. That’s why, for example, a thorough keyword research formed the foundation of our strategy. Based on this analysis, we created SEO landing pages in both German and English, which also served as target pages for Google Ads.
The main challenge, as is often the case in B2B, was the very narrow target audience and therefore relatively low search volume. However, our focus was on reaching fewer users – but ensuring they were truly relevant.
Over the course of the campaign, we successfully positioned the landing page at the top spot in organic search results. At the same time, with Google Ads and carefully crafted ad copy, we managed to increase awareness for Manz at a low CPC.
Public Relations
Another key element of the campaign: classic PR.
Especially in the B2B sector, traditional PR continues to play a major role and perfectly complements purely digital campaign measures in generating attention.
The goal of the PR activities was to publish press releases on the topic and to strategically place articles in trade journals in order to further increase Manz’s visibility. In addition, this also underlined the company’s expertise.
Your Contact
Rafael Rahn
