To support the launch of an entirely new generation of aircraft seats in various flight classes, Recaro ran an international print campaign highlighting the many features designed to ensure significantly enhanced comfort and safety.
Awareness far beyond print ads
Whether as an advertisement in the trade magazines, on the website, in social media or on the screens at Hamburg Airport – the campaign motifs were visible in many different ways. The agency took over the concept development, scribbles, photo shoot, layout and media placement.
