RECARO PR agency
Customer
Recaro Aircraft Seating
Sector
Aviation and aerospace
Partnership
Since 2016
The Customer
Recaro Aircraft Seating is positioned as one of the leading premium manufacturers of aircraft seats in the aircraft interiors market. Customers include aircraft manufacturers such as Airbus and Boeing, as well as all major airlines worldwide. They value the innovative and exceptionally lightweight seats for the economy and business classes. With this in mind, it is essential to communicate on an ongoing basis the innovative strength of the company, the engineering and the products themselves on all channels and by various means of communication worldwide. This encompasses print and online campaigns including photo shoots as well as influencer marketing, corporate publishing with a high-quality customer magazine and, of course, ongoing press work for the trade and business press.
The Result
- International press work for the trade and business press
- Multilingual trade campaigns incl. photo shoots
- Social media (influencer marketing)
- Corporate publishing (customer magazine)
- Mailings
- Brochures
- Communications consulting (internal and external communication)
E-Cards as digital press invitation
To coincide with the launch of the current campaign, international journalists and bloggers will receive e-cards as part of the trade show communication around the new economy class seat.
Influencer Marketing
Blogger Night at the Aircraft Interior Expo
Attracting attention in the environment of a world-leading trade fair in the B2B sector is a task that was addressed with a blogger event:
An exclusive preview for the industry’s influencers, including a meeting with the CEO, which among other things led to outstanding brand awareness on the Twitter messenger service.
Brand and product communication in trade and business media
To make the company, its products and the people behind them known to the (industry) public and to anchor them – this is ensured by the agency’s continuous press work with trade and business journalists worldwide – including its own events for journalists.
Corporate Publishing
“Onboard” customer magazine
A stand-alone medium – as a print or online magazine – enables targeted product and brand communication directly to the target group.
Here you will find journalistically high-quality articles relevant to the trade, as well as insights behind the scenes such as new campaign motifs or C-level interviews. Twice a year, the agency was responsible for the entire editorial work, photo shoots, layout and production of the magazine.
Campaign
Awareness far beyond print ads
Whether as an advertisement in the trade magazines, on the website, in social media or on the screens at Hamburg Airport – the campaign motifs were visible in many different ways. The agency took over the concept development, scribbles, photo shoot, layout and media placement.
Making of
Making of
