International marketing of specialty paper


Sappi Europe


Paper and packaging


since 2018

We realise international content marketing and innovative digital experiences for the world's leading paper manufacturer and number one in Europe.

The Company

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.


  • Ongoing strategic B2B marketing consulting
  • International content marketing, technical editing
  • Public relations/specialist press work for print and online media incl. placements in Europe, press events, online press conferences, AI-supported language versions
  • Trade fair communication (exhibitors and customers)
  • Social media campaigns
  • Digital media
  • Virtual trade fair (exhibition stand)
  • Moderation/facilitation
  • Concept development of innovative formats (digital and virtual)

International press work

  • Approx. 400 media contacts and 65 specialist bloggers worldwide
  • Press releases
  • User reports
  • Reference stories
  • Product launches
Digital advertising/social media content

Campaign support

LinkedIn ads, social media posts, single image ads, virtual registration for interpack/last call

  • 20 posts
  • 2,500 organic search results
  • 200,000 sponsored impressions
  • 600,000 impressions
Online events

Online press conference for journalists from international trade media

example of virtual events to replace interpack 2020 for exhibitors and customers

Virtual trade fairs

Virtual trade fairs with live broadcasts from the TV studio set up in the agency, along with event moderation

  • Interaction with live product presentations, interviews and live sales chats
  • 1,700 participants (visitors) from 49 countries worldwide

  • 360 min. online event with moderation in 2 days

  • 3 live sessions per day
720 min. airtime
Live broadcasts with interviews (incl. branding)
  • Digital platform with further information, videos and presentations (follow-up)

Mehr zu virtuellen Messen

Stand-alone newsletter

Would you like to see more?

More cases

Sustainability with a system


With PR and content marketing as well as creative sales events, film and photography, we underline the technological leadership of heating technology company Elco.

Read More

Product launch of the Vivalytic diagnostic platform


A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

Read More
All cases