International marketing of specialty paper

The Company

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.

Assignments

• Ongoing strategic B2B marketing consulting
• International content marketing, technical editing
• Public relations/specialist press work for print and online media incl. placements in Europe, press events, online press conferences, AI-supported language versions
• Trade fair communication (exhibitors and customers)
• Social media campaigns
• Digital media
• Virtual trade fair (exhibition stand)
• Moderation/facilitation
• Concept development of innovative formats (digital and virtual)