The visual genesis of a brand
Agency for logo development and logo design
As an agency, our aim in developing a logo is to convey the essence and mindset of your company – and to thereby authentically inspire trust and reliability. Not an easy task. But as an experienced agency in the field of corporate design, branding and logo development, we at the Ruess Group know how to capture and convey what your company stands for in a logo.
Your contact
Our experience as an agency: Logo development as the key to brand identity
A logo conveys an impression of a brand at first glance. It is the cornerstone of a company's corporate design and therefore, as an agency, it is important to us that it clearly reflects a company's personality and values. When developing and designing a logo, we make sure that it intuitively expresses what a brand stands for.
A logo is essential for a company to create a brand identity. Every time a customer comes into contact with a brand's logo, it becomes more ingrained in their mind. A logo also helps create a brand identity. Over time, a logo comes to symbolise not only the services and products of a brand, but also its values. This all adds up over time and with the increasing popularity of a brand. And this is why the logos of Apple, Coca-Cola, Google and other high-profile brands are worth billions of dollars.
Especially in highly competitive markets, a logo also offers customers orientation. The more a logo stands out from its competitors, the more its value increases.
Agency for logo development: The logo defines the mindset of the company
When an agency takes on logo development and logo design for a company, the main focus is on attracting attention in the market and among the respective target group. However, a logo doesn't have to make any specific statements or be particularly striking to achieve this.
Take, for example, the iconic, globally recognised and established logos such as the Deutsche Bank logo, the Nike swoosh or the Mercedes-Benz star. All of these logos are abstract. None primarily depict what the company offers or produces. Instead, they embody growth, strength, quality and high standards.
There are different variants of logo design. Typographically designed brand names as word trademarks, figurative trademarks with a visual symbol, or word/image trademarks that combine typographic design with a visual element. Word/image trademarks are also easier to protect and register.
Five key points for successful logo development
1. Capturing the essence of the brand
2. Good logo design is based on content
3. Logo design sets you apart from the competition
4. Logo design has to be contemporary and timeless
5. Good logo design is versatile
The logo in the digital age: responsive logo design
With responsive web design, users have the same positive experience regardless of whether they access a page from a PC, a smartphone or a laptop. Just like a website, a logo has to be responsive – so it can be used flexibly in print or digital marketing.
Agile branding is the foundation for the future of a brand, and a responsive logo is an integral part of it. A responsive logo design ensures a media-independent brand identity that retains its visual power on all channels. It offers flexibility and consistency, for today and in the future.
Agency for logo development and logo design for companies, institutions and brands
Why a good logo is so important
As the cornerstone of corporate design, a logo represents a company, an institution or a brand. Professional logo design can be of benefit in many ways.
1. Brand identity:
The logo visually expresses the identity of a brand and represents the company, its values and its purpose. A successful logo makes a brand's identity stand out and attracts attention.
2. Recognition value:
A successful logo ensures a high recognition value: at first glance, customers associate your logo with your brand. The logo stands for a visual connection.
3. Credibility and professionalism:
With a professional logo, a company conveys that it values quality, diligence and attention to detail. It builds trust and encourages leads to enter into a relationship.
4. Brand message:
A professional logo actively communicates the brand message to the outside world. Symbols, fonts and colours that match the industry and target group visually convey what a company stands for.
5. Competitive advantage:
In a highly competitive business world, a striking logo gives a company a distinct advantage. It stands out from the competition and remains present in people's minds.
Agency for logo design: A logo is much more than a graphic embellishment. It is the heart of the brand
As the cornerstone of corporate identity and corporate design, a logo reflects the corporate philosophy. As an agency, we place great value on a logo that conveys a clear message and makes a lasting impression.
As an agency with expertise in logo development, we are convinced that the logo is the heart of a brand and, as the first point of contact with potential customers, it must stand for something at first glance. For us, a logo is not a graphic gimmick. As a logo development and logo design agency, we have the industry knowledge that is decisive to achieve this. As generalists, we get to know the identity of your company and your target group in order to ultimately reflect this in your logo. We at the Ruess Group are specialists in branding, corporate design and logo development.
In this respect, a logo is not a graphic gimmick, but an open-heart surgery operation on the brand. This is where generalists are needed who can immerse themselves in brands, live their identity as well as their target group and ultimately implement all of this in the finished logo at the end of an in-depth process. As a design agency, we at the Ruess Group are specialists in branding, corporate design and, of course, logo development. For big names and those who want to become big names.
Your contact