Digitalisation as a central requirement for change processes
The increasingly volatile global economy is now often referred to as a VUCA world. The four variables relevant for successful corporate management – volatility, uncertainty, complexity and ambiguity – are interrelated. The speed and efficiency of processes and framework parameters that companies and their employees have to deal with have fundamentally changed and increased enormously in momentum. The 2020 pandemic year strengthened existing trends such as online shopping and regionality many times over, and the push towards digitalisation is very obvious today. It has clearly shown which companies are positioned and able to act quickly and flexibly. Even small and medium-sized enterprises can counter ever-increasing competitive pressures with innovative digital strategies focusing on ingenious tools and a variety of marketing channels, which will work very well and be future-proof in the coming post-digital era, where digital is becoming the new “normal”.
The Ruess Group Management Consultancy
- Strategic management consulting for digital transformation
- Supporting a company’s innovation processes
- Developing growth and efficiency potential
- Digitalisation of sales and marketing
Strategic digital topic management with international impact
The fact is that conscious investment in digital transformation is now more important than ever.
Steffen Ruess, Managing Partner of the Ruess Group, would like to see more daring to innovate in many areas: “You have to learn from the crisis: rethinking innovations even more daringly, more radically and developing new internationally viable business models. This also applies to us: In 2020, we benefited thanks to our service portfolio with innovative digital marketing formats for both existing and new clients. We are also expecting positive growth in 2021 as we consistently proceed on the path of digital transformation. That appears to be an exception in the agency environment today.”
In contrast to the pre-digital age, it especially comes down to identifying and understanding the relevant consumer issues. Where do the challenges lie, what exactly are consumers looking for and when? And which of the company’s services offer the solution. Therefore, in the marketing and sales of global players, purposefully developed thematic fields and services represent an important variable for a digital strategy with international impact. Systematically broken down into many small communication units and precisely controlled via many international channels, this results in comprehensive, long-term streams of content and promotional stimuli – including defined KPIs and conversion targets as well as quantitative sales opportunities for distribution.
Actively shaping digital transformation with an experienced consulting partner
With the Ruess Group digital agency, you’ll benefit from a partner who can strongly support you in this complex environment, which is characterised by increasingly scarce resources to achieve your goals, and help you shape a successful digital future.
We will advise you strategically in the navigation and agile optimisation of your digital transformation, and develop innovative and compelling concepts for multi-faceted tasks. Our experienced teams of experts and consultants will also be happy to take over the implementation of high-impact measures – all from a single source – therefore simplifying your everyday life.