Marketing in China – Maximising the opportunity
In July 2018, the starting signal for the premiere as a marketing agency in China was given at ProPak Shanghai, the leading trade exhibition for processing and packaging technology in Asia. Together with its Chinese PR agency partner, the Ruess Group designed the international communication campaign for the market entry of Schubert in China with the Schubert Robotics branch in Shanghai beginning in November 2018. One of the core elements: The launch of the website in China as a country-specific adaptation of the international web presence of the Schubert packaging machinery company from Germany.
From zero to a hundred: Adaptation of the Schubert Group website for the Chinese market
Since its launch in the summer of 2018, the website has been consistently further developed and gradually adapted to the highly dynamic international Schubert Group website. Today, the country-specific content of the Schubert Group site relevant to the Chinese market is fully mirrored once a day on a server in China – including AI software for translations into “Simplified Chinese” and advanced content management through Transaction Editor.
Schubert Verpackungsmaschinen GmbH participated at the Pro Pack 2019, Shanghai