December 2, 2020

An industry chat from the Blue Couch

Digital communication with a new format

The “Blue Couch” is the new monthly industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

In the latest episode of the new digital interview series Sappi puts the spotlight on sustainable solutions. What is the key to sustainable innovation? Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers, and Bernardo Semadeni, Director of Innovation, provide insights into the subject "Sales and innovation - what represents success?"

The moderated broadcast of a top player in this market is informative, knowledgeable, insightful and entertaining. At the kick-off on Wednesday, November 4 at 10 a.m. (CET), Sappi Europe’s CEO Berry Wiersum and Sustainability Manager Sarah Price discussed paper and sustainability.

In dialogue with the experts

Following the virtual trade fair as an alternative to the interpack 2020 show in the spring, the “Blue Couch” is the next digital format conceived to enable Sappi to stay in touch with customers and to address new interested parties. We are truly delighted with our client Sappi’s innovative spirit: In addition to concept development, moderation and production, we are also responsible for communicating the programme across channels and for successfully establishing the new format with the target audience.

The new video format is running on the website.