Excellence & holistic approach
Social Media Agency
Let’s face it, social media agencies are a dime a dozen. One hipper than the next. And, of course, all of them have the coolest brands. But if you’re looking for a social media marketing agency that isn’t in love with its own reflection, one that doesn’t just celebrate itself and pull a solution out of the drawer even before being briefed, we might be the right social media marketing agency to help you reach your goals.
We are social media pragmatists – for us, social networks such as Facebook, Instagram, LinkedIn, YouTube, Tiktok or Xing (are they even still out there!?) are not a religion or a gospel, but instead – admittedly exciting – platforms within digital marketing to tell stories and build brands, position clever minds as thought leaders, and make potential customers aware of your offering. Sometimes subtly, sometimes directly. Or to recommend you as a potential employer. In other words, for us, social media platforms are a means to an end.
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Social media marketing agency – creative artisans
What distinguishes us as a social media marketing agency? We approach every assignment with an entrepreneurial eye. We take a neutral, no-nonsense look at what goals your company wants to achieve and which platforms or measures would make the most sense. We not only look at your products and offer social media marketing services, but also at the expectations of your potential customers. We find the right ‘hooks’ for your topics and package them in appealing stories. When choosing formats – text, image, video, animation – we identify an ideal mix to ensure effective, high-impact social media campaigns.
To manage your social channels with authenticity and credibility, you need experienced experts with the right industry expertise. When used correctly, social media advertising can be a valuable cornerstone of online marketing and corporate communications. As a social media marketing agency, we combine strategic thinking with creative excellence. We use data-driven insights to optimise performance. And we value close, transparent collaboration with our clients.
The services we offer as a social media marketing agency
New platforms, changing user behaviour and non-stop technological advances are constantly confronting brands with new challenges. So how do you navigate safely through this ever-growing maze? The key lies in strategic planning, the roadmap to your social media success. As an experienced and visionary social media marketing agency, we can support you in this endeavour.
Strategic planning
Social media marketing
Social Media Content
Storytelling
Why is strategic planning so decisive for a social media marketing agency?
Social media marketing companies need to stand out more than ever in a tangled web of brand messaging, content and digital interaction such as email marketing. A targeted, cohesive and well-thought-out approach to social media can not only increase your brand visibility, it will also inspire your audience’s trust and engagement. Think of strategic planning as a compass to guide you through the multi-layered social media landscape.
What makes the Ruess Group so different?
The Ruess Group isn’t just another digital marketing agency. We combine sector expertise with a proven passion for innovation. Our approach focuses on the specific needs of your organisation. Every brand is unique and this uniqueness needs to be recognised at every stage of social media strategy development.
The basics of strategic planning
Our process always begins with a comprehensive analysis. We look at your previous activities, your target group, your competitors and the current trends in your industry. This analysis serves as the foundation for the following key steps:
Setting goals:
Target group identification:
Content strategy:
Channel selection:
Monitoring & customisation:
Strategic planning: The roadmap to your social media marketing success
The digital world, especially the social media ecosystem, is evolving rapidly.
New platforms, changing user habits and non-stop technological advances are constantly presenting brands with new challenges. But how do you navigate safely through this ever-growing maze? The key lies in strategic planning, the roadmap to your social media marketing success. We can support your social media management as an experienced and visionary social media marketing agency.
Why is strategic planning so important?
In a jungle of brand messages, content and digital interaction, companies need to stand out more than ever. A targeted, cohesive and thoughtful approach to social media can not only increase your brand visibility, but also build trust and engagement with your target audience. Think of strategic planning as a compass to guide you through the multi-layered social media landscape.
What makes the Ruess Group different?
The Ruess Group is not just another social media marketing agency. We combine industry expertise with a passion for innovation. Our approach focuses on the individual needs of your organisation. Every brand is unique and this uniqueness should be considered at every stage of social media strategy development.
How you will benefit from working with the Ruess Group
- Experience meets innovation: With our many years of experience in social media, we understand the tried and tested methods – while being very open to new ideas. We are always at the cutting edge.
- Holistic approach: Our expertise covers all aspects of social media marketing. From creative content creation and targeted social media ads campaigns to detailed analyses – we offer everything from a single source.
- Transparency and communication: With the Ruess Group, you’re more than just a client. You’re a partner. We believe in regular dialogue and complete transparency at every step along the way.
- Sustainable success: Short-term success is great, but we think long-term. Our strategies are designed to bring your company lasting success in social media.
It takes more than just being there. A lot more!
In our stimulus-flooded digital world, it’s never enough to simply have a presence on key social media. Ensuring that your brand has the desired impact calls for careful planning, execution and monitoring. With the Ruess Group by your side, you can rest assured that your social media efforts are grounded in a solid strategic foundation.
Let’s embark on the journey together and pave the way to your social media success. Get in touch with us and find out how we can help you achieve your goals and break through the digital noise. Your roadmap to success awaits.
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How to strategically integrate content into your social media presence
A perfect fit:
Quality over quantity:
Consistency and continuity:
Interaction:
Authenticity:
Storytelling:
Appreciation:
Educational content:
Newsworthiness:
Here are a few examples of how we are using social media for our clients
ABB – Communicating with a B2B audience via Facebook Ads campaign
Simplifier AG – Mit (oder trotz?) Humor Leads generieren
T-CON - Komplexe Themen kreativ übertragen
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Social media content: Content that works – where creativity meets strategy
The social media cosmos is colourful, diverse and in constant motion. Companies that are looking to gain a foothold and succeed in this dynamic environment need more than just a presence: They need strategically selected and creatively designed content that reaches and appeals to their target group – motivating them to take action.
Our world has become increasingly demanding visually, textually and digitally. Your average social media user is confronted with a flood of content every minute of every day. Our job as your social media content marketing agency is to ensure that your messages don’t get lost in this deluge of information. At the epicentre of effective communication is content that engages, brand messages that captivate and stories that move. We combine artful creativity with data-driven strategy to create content that not only gets noticed but encourages sharing and response.
Expertise that sets the tone
We create content that catches the eye and triggers emotions and actions. We are a full-service social media marketing agency with an experienced content team that brings together specialised social media experts and expertise from the fields of marketing, psychology, graphic design, editing and data analysis. From visually stunning posts and video storytelling to compelling copy and informative infographics – we know how to present your brand in the best light and activate your target group. Our content isn’t based on assumptions, but on solid, data-driven strategies. We identify, analyse and understand your target audience to create customised content that delivers real value. By combining analytical and creative processes, we ensure that every piece of content is not only aesthetically appealing, but also strategically aligned.
Adaptability: Always at the cutting edge
The social media landscape is constantly changing. Trends shift rapidly and what is hot today may be outdated tomorrow. Our experts are always on the lookout for the latest trends and technologies to ensure that your content is not only up-to-date, but also forward-looking.
Content that drives conversion
Our focus isn’t just on creating visually stunning content, but also on generating conversion. We create content that guides your target group along the customer journey – from the first point of contact all the way to the purchase decision.
Measurable success: Data that speaks for itself
We use ongoing analyses to measure the success of each piece of content and use these insights to continuously refine and optimise your social media marketing strategy. This is how we ensure that your budget is used effectively and can achieve the greatest possible ROI.
A partnership that pays off
We see ourselves not only as your social media marketing agency, but as your partner. Your success is our success, which is why we are fully committed to your goals. We work with you to develop content that reinforces your brand message, inspires your target audience and drives your business forward in the digital space.
In a world where content is king, together we can create content that rules. With us, you have a partner at your side who combines creativity, strategy and expertise to make your brand successful in the digital world.