Messe Dortmund media planning
Client
Dortmund Trade Fair
Industry
Trade fairs
Partnership
Seit 2022
The client
Dortmund's Westfalenhalle is THE large concert and event arena in Germany – a heritage-listed building with a capacity of up to 15,380 visitors. Located at the heart of the region with the highest population density and purchasing power, it stands out with its distinctive architecture and unrivalled atmosphere and acoustics.
The arena can be used for concerts, events and trade fairs. Messe Dortmund organises a variety of B2B and B2C trade fairs here, several of which we also support with our media services.
Our services
- Media analyses
- Media planning for digital & print
- Concepts
- Creative media concepts
- Planning
- Media buying
- Coordination
- Accounting
- Documentation monitoring
- Ongoing performance review
- Agile readjustment
- Documentation/reporting
Challenge: Diversity of online formats
Digital campaigns on trade portals
Our assignments include new international campaigns by Messe Dortmund for the Westfalenhalle to promote different trade and consumer fairs from a wide range of sectors, such as leisure, nutrition, heating and air conditioning technology and tobacco products.
For example, Vertical Farming (VertiFarm trade fair) is a sustainable option to revolutionise our food production. But the term also stands for a successful model of how companies can use trending topics to spread their messages even more successfully. By addressing relevant interest groups in selected industry and specialist portals, we have increased the media reach of our clients and consolidated their reputation within the vertical farming industry.
Quality formats in leading media
B2B trade campaign for industry exhibitions
Ongoing controlling of reach and conversion
Reporting performance values and KPIs (figures changed for data protection reasons).
