ratioform economy - online campaign

The client

ratioform specializes in packaging solutions for shipping, warehouses and offices. From standard packaging and special solutions to the integration of entire packing lines, ratioform provides customers with everything they need for efficient packaging. As a category brand for packaging solutions, ratioform is part of kaiserkraft, one of the leading platforms for industry and packaging.

The assignment

The main requirement was to achieve the targeted growth of ratioform economy products primarily by acquiring new customers and reactivating existing customers. In addition, fresh and convincing communication measures were to contribute to effectively preventing the migration of price-sensitive existing customers in a highly competitive environment.

Our services

• AI-supported retargeting campaign
• Promotion of online retailer portals
• Voucher campaigns integrated into advertising
• Mailing campaign to new addresses (via purchase) of print booklets or economy samples
• Creation of a campaign specific microsite/landing page
• Development and design of campaign motives
• Media selection and pre-planning of online advertising and retargeting campaign
• Content editing for microsite and online portals