Strategy

Competencies

References

Company

Contact

ratioform economy - online campaign

Client

ratioform economy

Sector

Packaging

Partnership

2021

ratioform economy is the entry-level brand for new customers and price-sensitive existing customers in the product range of the packaging service provider of the same name. We flanked the extensive brand relaunch in March 2020 with a powerful, holistic omnichannel sales campaign in 2021 to mark the first birthday for existing and new B2B customers. Thanks to the tailored combination of content and online marketing tools as well as an AI-supported retargeting campaign to optimize the customer journey, ratioform achieved a significant increase in online sales compared to previous years.

ratioform economy - online campaign

The client

ratioform specializes in packaging solutions for shipping, warehouses and offices. From standard packaging and special solutions to the integration of entire packing lines, ratioform provides customers with everything they need for efficient packaging. As a category brand for packaging solutions, ratioform is part of kaiserkraft, one of the leading platforms for industry and packaging.

The assignment

The main requirement was to achieve the targeted growth of ratioform economy products primarily by acquiring new customers and reactivating existing customers. In addition, fresh and convincing communication measures were to contribute to effectively preventing the migration of price-sensitive existing customers in a highly competitive environment.

Our services

  • AI-supported retargeting campaign
  • Promotion of online retailer portals
  • Voucher campaigns integrated into advertising
  • Mailing campaign to new addresses (via purchase) of print booklets or economy samples
  • Creation of a campaign specific microsite/landing page
  • Development and design of campaign motives
  • Media selection and pre-planning of online advertising and retargeting campaign
  • Content editing for microsite and online portals

Your contact

Rafael Rahn

Rafael Rahn

Schedule a meeting

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