Schubert / Packaging machines

Corporate publishing as a trusted constant – and a showcase for the new machine portfolio.

Client

Gerhard Schubert GmbH

Industry

Machinery and Plant Engineering

Partnership

Since 1973

Format

Annual customer magazine, 23rd edition (2026)

Background

Schubert’s annual customer magazine, “Sequence”, is now in its 23rd edition. As a premium print publication with a distinctive tactile quality, it is a mainstay of the packaging machine manufacturer’s marketing communications. The 2026 edition centred on a specific development: Schubert’s newly structured machine portfolio, featuring the new TLM 7 machine generation and the new TOG product segment.

The Brief

Develop the concept, editorial content and design for the 23rd edition of Sequence in German and English – with a clear focus on introducing the newly structured machine portfolio and using interpack in Düsseldorf as a strategic launch platform.

Execution

80 pages, 25 articles and a print run of 10,000 – presented in the magazine’s established visual style, with large cut-out machine images, a balanced mix of technology and people, and oversized numerals highlighting facts and figures. QR codes provide direct access to videos and more in-depth content. The edition’s key themes:

Portfolio: the newly structured machine portfolio, featuring the TLM 7 generation and the TOG segment
Technology: TLM success stories, including Varta (“Power in a box”) and Nutrition & Santé near Toulouse
interpack: the “Off to Düsseldorf” trade fair presence, marking the launch of the new strategic direction
Innovations: new machines and features focused on standardisation and process efficiency
People & Business: anniversaries and employee stories demonstrating continuity and the strength of the team