Strategy

Competencies

References

Company

Contact

WOLFF & MÜLLER Quartzsande Media

Client

WOLFF & MÜLLER Quarzsande GmbH

Sector

Building materials industry

Partnership

Since 2022

As a manufacturer of high-quality industrial minerals, WOLFF & MÜLLER Quarzsande mines raw materials at its plants. The extraction of silica sand and silica gravel, as well as gravel and sand has a decades-long tradition. Today, the company is one of the leading suppliers of mineral raw materials in Germany for a wide range of applications in the industrial, construction and sports sectors.

We are experts in international online and offline media planning and we understand the unique challenge of developing industry-specific media strategies for the various target markets, whether B2B or B2C.

For WOLFF & MÜLLER Quarzsande, our assignment is to provide media support for the relaunch of the e-commerce shop in German-speaking countries, with the aim of increasing awareness, traffic for the online shop and, of course, generating sales.

WOLFF & MÜLLER Quartzsande Media

Our services

  • Media planning for digital & print
  • Concept development
  • Creative media ideas
  • Planning
  • Media buying
  • Coordination
  • Accounting
  • Documentation monitoring
  • Ongoing performance review
  • Agile readjustment
  • Documentation
  • Weekly reporting

Challenge: Diversity of online formats

Challenge: Diversity of online formats

Both consumer behaviour and media usage have experienced an unprecedented digital push. Our experts are very familiar with all the digital formats you could ever need in your media planning. We develop the following online formats for our client WOLFF & MÜLLER Quarzsande:

  • Advertising graphics/seasonal promotions
  • Banner formats for digital specialist portals and newsletters
  • Google Ads/Meta Ads
  • Display campaigns, including pop-ups
  • Advertorials
  • Keyword networking on specialist portals
  • Google campaigns
  • Ad Words Search and Display

National trade campaign

Because we provide our clients with interdisciplinary, comprehensive support, we offer integrated, client- and cost-focused communication solutions in campaign management.

Our media experts plan the product advertising for WOLFF & MÜLLER Quarzsande in close coordination with our digital experts who are supporting the relaunch of the new e-commerce shop. This allows us to achieve synergies and reduce the client's management and briefing costs to an absolute minimum.

Target groups:
Interest groups from the construction, garden, landscaping, pool, pond, terrarium, play, sport, leisure, gravel and industry sectors.

Results:
The promotional campaigns to date have been extremely successful and have led many new customers to the shop, often converting interested parties directly into buyers. The project will be extended to an even larger scale in 2024. This will enable us to plan and implement even more extensive campaigns.

Leading media

Leading media
Leading media

Google Ads

Google Ads
Google Ads

Ongoing controlling of reach and conversions – the Ruess Group Dashboard

Dashboard als Analyseübersicht zur Analytics der Marketingmaßnahmen
Dashboard als Analyseübersicht zur Analytics der Marketingmaßnahmen

Figures have been changed for data protection reasons.