Transforming Visions into Credible Actions
Agency for Sustainability Communications
To remain viable for the future and secure their licence to operate, companies today are faced with the challenge of initiating the transformation to sustainable value creation. Companies can fulfil their responsibility towards the environment and society while positioning themselves as competitive players and partners with their stakeholders through strategy-based sustainability measures. However, this can only be achieved through credible, stringent sustainability communication.
As a communications agency specialising in sustainability marketing, we will develop a communications concept tailored to your company.
Your contact
Angela Kunwald
Managing Director
Communicate to your specific target group
Sustainability communication is successful when the company’s position as a sustainable market participant is strengthened in the minds of the target group.
The mindset and genuine sustainable behaviour of companies and their stakeholders are often the focus of (public) attention and have quite an impact on all stakeholder groups. And they are perceived differently by all stakeholders. Every company needs to develop customised communication strategies to present itself effectively and be understood. To achieve this, all stakeholders have to be identified and categorised as target groups, and their sustainability requirements and needs sometimes may also have to be reevaluated. In an open dialogue, it is important to carefully weigh the stakeholders’ interests in order to convey messages in a targeted manner via the right communication channels.
Communicate authentically & credibly
Sustainability communication is often accused of greenwashing. In other words, with the promise of sustainability that is not delivered in reality – a very fine line for companies to walk in the transformation process.
To ensure a high degree of credibility, sustainability communication needs to be transparent and verifiable. And sometimes it may even be better to say and publish nothing at all. This then becomes part of the communication concept and the communication that suits the company in question. For us, this is never a one-size-fits-all approach – but is always customised.
We are convinced that only a holistic approach can meet this requirement and will be happy to advise you on your customised sustainability strategy.
Communicate for the long term
Sustainability communication will only achieve the intended impact if it is communicated consistently and memorably over time.
If you want to credibly convince your target groups of your sustainability performance, you need to do much more than a single shot. With the flood of sustainability reporting, a one-off message wouldn’t even stand out. To be recognised as a sustainable company in the long term, your message has to be communicated consistently over time.
Communicate professionally
Technical jargon is not uncommon in sustainability communication.
However, what sounds good is often meaningless and, in the worst-case scenario, even misleading. As our society becomes increasingly aware of sustainability, there is a growing risk that such terms will be misinterpreted or seen as nothing more than marketing tactics. And this can damage a company’s credibility.
There are now standardised definitions or generally accepted descriptions for many terms. It is advisable to align sustainability communication with current professional wording. This presents the content surrounding the terms in the right light and strengthens the impact of the communication strategy. As an agency for sustainability communications, we are constantly working with the sustainability “lexicon” and incorporating new findings into our work.
International agreements
17 Sustainable Development Goals (SDGs)
UN Global Compact
EU Green Deal
International guidelines and certifications
Global Reporting Initiative (GRI)
Corporate Sustainability Reporting Directive (CSRD)
European Sustainability Reporting Standards
EU Taxonomy
Corporate Supply Chain Due Diligence Duties Act (CSDDD)
German Sustainability Code (DNK)
EMAS
ISO 14001
Science Based Targets Initiative (SBTi)
Compensation Projects
Definitions relating to sustainability communication
Sustainability Communication
Sustainable Storytelling (SuS)
Sustainability Marketing
Sustainability Report
Sustainable Brand Leadership
Our expertise
We can provide you with a complete sustainability programme – from the development of a sustainable strategy to its successful implementation.
Our experienced management team and a dedicated sustainability team (certified sustainability managers) are committed to ongoing training – and they also work internally to design and promote sustainable processes in our agency. We always keep up to date with the latest legislation, social trends and industry-specific challenges. We are actively involved as members of relevant national sustainability committees and working groups, act as speakers and organise workshops.
Our many years of expertise in the area of sustainability include
- Development of sustainability strategies
- Communication of sustainability efforts
- Conducting sustainability audits
- Managing Reputation and Corporate Social Responsibility (CSR)
- PR and marketing support
Your contact
20 years of experience in sustainability issues, e.g. in mechanical and plant engineering, in the food industry, in the tourism industry. Sustainability reports (GRI, DNK), brochures, sustainability websites, films and video streams, moderation.
Angela Kunwald
Managing Director