Architecture & Concept

User journey maps give us more in-depth insight into the user’s needs, challenges and emotions. We use user journey maps to capture, understand and improve the user’s perspective. Ultimately, we use this information to make better decisions about the design and development of products and services. With user journey maps, we identify processes and touchpoints that need to be optimised to create a better user experience – from the awareness phase all the way through to the after-sales phase.

User flows are an important building block for a successful digital user experience. We use them to visualise the paths that a user takes through our app or website. This enables us to optimise processes and identify sources of error – before they can become major challenges. 

Jobs to be done (JTBD) is a method that focuses on what tasks or ‘jobs’ users want to do when they use a particular product or service. We use it to understand users’ needs and motivations and to develop digital products that meet those needs. By focusing on the tasks that users want to perform, we can ensure that digital products are designed to perform those tasks effectively and efficiently.

A clear, well-structured information architecture is a key factor towards achieving successful digital experiences. It helps provide users with intuitive navigation and orientation on the website. Through careful planning of the information architecture, even complex content can be made easily accessible and therefore spark user interest. A good information architecture also takes into account the needs of the users and helps promote the desired user behaviour, for example by prominently positioning important information.

We use wireframes to plan and visualise the structure and navigation of web and app designs before they go into development. With the help of wireframes, difficulties in the user experience can be identified and resolved early on. They also serve as a basis for new prototypes and enable better collaboration between designers and developers.