2nd Marketing Day for mechanical engineering and packaging technology
The second Marketing Day for Mechanical Engineering and Packaging Technology with the “CRM and inbound marketing” topic was attended by some 30 participants from various companies and industries throughout Germany.
Great in Theory. What about in practice?
- 2. Marketing Day for Mechanical Engineering and Packaging Technology
- Subject: “CRM and inbound marketing”
- 3 December 2019, Ruess Group
- Over 30 participants
Marketing becomes more performance-oriented
Depending on whether these goals are of a transactional or informative nature, whether they involve greater reach, brand awareness or, above all, the generation and processing of leads, a methodical and implementation-strong response from marketing is required. CRM will become even more important in the future. Moreover, target group-specific SEO optimisation and corresponding content strategies are the key to more success in international competition.” More in-depth collaboration between sales and marketing would ultimately bring about new job profiles, such as the Transaction Editor, which multiplies content with the help of technical tools and forms the interface between marketing and sales. The Ruess Group is currently setting up such a position in its content team.
And finally: People as a success factor
All experts and participants agreed that it still comes down to people how successful the introduction and application of CRM and inbound marketing in the company are. And then there are the necessary tools for Big Data and analytics. Correspondingly, as explained in detail in the lecture by Dagmar Tillich-Schmidt, COO of 1A Relations GmbH, most of the participants’ questions also revolved around interaction and the correct, or efficient, handling of a CRM system. The possibilities for the right motivation of employees to work with the systems in a value-adding manner were also discussed again and again until late in the evening.