Crisis Communication – Done Right

In our interconnected world, companies face a double challenge: in the event of a crisis, it’s not only about managing the situation itself, but also about dealing with its rapid digital spread.

Industries with physical risks – such as the construction sector – are particularly affected.

Typical crisis scenarios here include:

- Natural disasters bringing construction projects to a standstill
- Safety risks or human error leading to accidents
- Problems with subcontractors failing to comply with regulations

The core principle, however, applies across all industries: what once remained a local incident can today escalate within minutes into a regional or even national crisis with severe reputational damage. A single phone video, a critical post, or a screenshot can spread instantly. Before long, safety deficiencies are being publicly debated, while compliance violations by subcontractors reflect back on the main company.

In my experience, resilient companies integrate both dimensions into their strategic planning. They not only anticipate potential incidents, but also their communicative impact – and prepare accordingly.