07. July 2022
Digital media with significant budget shares B2B
![Digital media with significant budget shares B2B](https://images.prismic.io/ruess-website/0023e250-d6c5-45a7-8b39-6ecbf672209e_digitale-mediaplanung-magazin-ruess-group-hero-2.webp?auto=compress,format&rect=0,0,1920,1280&w=912&h=608)
As experts in international media planning both online and offline, we understand the special challenge of developing country-specific media strategies for the different B2B or B2C target markets. Consumer behaviour and, of course, media use have experienced an unparalleled digital push, driven by social distancing and as a result of trade fairs and other live events not taking place.
Digital media is on the rise
- Willingness to shift budgets is growing significantly
- Up to two thirds are being invested in digital media budgets compared to print
- In fact, with one of our clients, the digital media budget share is over 90 percent
Now is the time to shift!
![Now is the time to shift!](https://images.prismic.io/ruess-website/bab0739c-9cca-4052-a16d-0b4bf2302515_mobile-digitale-mediaplanung-magazin-ruess-group.webp?auto=compress,format&rect=0,465,1920,1467&w=912&h=697)
Great potential for lead generation
![Great potential for lead generation](https://images.prismic.io/ruess-website/25fee106-b8cc-4d39-af03-c89a350a0b98_digitale_kanaele.jpg?auto=compress,format&rect=216,0,1066,815&w=912&h=697)
Newsletters – Old school in a new guise
![Newsletters – Old school in a new guise](https://images.prismic.io/ruess-website/5aeeeb77-8b34-43d3-8ab8-3db444685928_newsletter-digitale-mediaplanung-magazin-ruess-group.webp?auto=compress,format&rect=0,392,1920,1467&w=912&h=697)
Call our media expert!
Our many years of expertise will also help your media budget achieve optimum performance!
![Thomas Birmelin](https://images.prismic.io/ruess-website/2a3faf09-0e16-4db2-8c0b-bac364be1c01_thomas-birmelin-contact-ruess-group.webp?auto=compress,format&rect=0,0,1280,1920&w=504&h=756)