The once very popular newsletter communication tool has had a rough time lately, as many companies are still struggling with their database and the required GDPR (General Data Protection Regulation) compliance.
Also, very different levels of success in terms of opening rates can be achieved in different countries. While we are at a good 20 percent in Europe, we can expect significantly fewer newsletters to be opened in the US, for example, where an average of between ten and 13 percent prevails. Especially in B2B marketing, the various newsletter options via renowned trade media are now established. There is a wide variety of available options here, but also significant differences in quality and range. One of the top industry media, “packaging journal”, for example, reaches over 12,000 recipients with its regular monthly newsletter and is held in correspondingly high esteem.
We provide our clients with interdisciplinary and comprehensive support and offer suitably integrated communication solutions in campaign management, focused on clients and costs.
We take the following steps together during the consulting process:
- Evaluation of digital activities – status overview
- Definition of goals, target groups, comparison with media matrixes
- Recommendation of media mix of digital and industry-specific print
- Synchronisation with content strategy (products, content)