First Packaging Technology Marketing Day
Continuous growth and advancing internationalisation due to ever increasing export shares present marketing managers with new topics and challenges. How to deal with these and why sales and communication are increasingly merging were key topics at the Packaging Technology Marketing Day. The invitation was issued by Stuttgart-based marketing agency Ruess Group together with the Packaging Excellence Centre (PEC) and attended by the heads of marketing and sales of well-known, globally active companies in the packaging industry. In addition to best-practice examples, the presentation by Chinese marketing expert Dr. Gordon Wong from Beijing attracted particular interest.
Whether industry 4.0 platforms or the support of sales processes through automated marketing, in-house collaboration and exchange tools or new, agile project processes: Marketing can and must make a greater contribution to the success of a company today than just a few years ago. Therefore, digitalisation brings with it major changes and immense new opportunities for marketing on the one hand, but also enormous complexity with a growing need for know-how. At the Packaging Technology Marketing Day in Stuttgart, numerous heads of marketing and sales from well-known, globally active companies in the packaging industry exchanged views on current developments and new opportunities in international B2B marketing.
Opportunities in marketing
The first Packaging Technology Marketing Day, which the Ruess Group organised together with the Packaging Excellence Centre on March 28, 2019, started with 25 participants.