Sustainable marketing
In our politically and economically increasingly volatile world, in which environmental and social responsibility are becoming more and more important, companies need to rethink and adapt their position as social players. This includes taking a clear stance on sustainability. Sustainability should not only be understood as an ethical imperative, but can also be used as a decisive competitive advantage from an economic perspective. In order to fully develop its effectiveness here, it is important that sustainable corporate management, sustainability strategy and marketing are well interlinked.
As a specialist in sustainability communication, our managing director Angela Kunwald is consulting numerous companies across all sectors:
“After many years in which the topic of sustainability was left to marketing, the majority of company management now has recognized that sustainability in the corporate context is a topic of strategic management, human relations and marketing. This is because CSR and ESG-compliant actions are combined with credible and verifiable communication. Honest and evidence-based communication has never been so important and so promising for good relationships with customers, partners in the supply chain, institutions and a very critical public in this respect. Sustainable marketing, or green marketing, means telling authentic stories and communicating sustainable values. It is about demonstrating transparency and emphasizing the company's positive impact on the environment and society. And this goes beyond the now mandatory reporting requirements.
Increasingly well-informed consumers prefer brands that take responsibility and make a positive contribution to a future worth living. Sustainable marketing differs from conventional marketing strategies because it is not only aimed at short-term profits, but at long-term value creation. It strengthens brand loyalty and differentiates the company from the competition.
It also offers the opportunity to develop innovative products and services that meet the needs of customers and the requirements of a sustainable future. Companies that recognize and integrate this change at an early stage not only position themselves as pioneers, but also secure a competitive advantage.
At a time when the global community is facing enormous ecological and social challenges, the integration of sustainability in marketing is not just a necessity, but an opportunity. Take your chance and actively shape the future.”
