What is Shopware?

Filters can be used to sort users into categories. Users will receive different content depending on their interests and previous internet behavior. Customer streams can be configured to display relevant content to the customer.

You can choose items and manually link them to the main product. Product streams appear in important places in your store, like the pre-footer of your product page. These are category pages or product detail pages. This feature has an automatic update option.

You can edit the page, title, and content using the drag-and-drop method. With this feature, you can create regular e-commerce pages as well as pages customized to increase sales. You can move different components, such as products, banners, and media.

This feature makes it easy to create impressive landing pages, product presentations, and marketing campaigns - all by yourself. Shopping worlds can help you capture customers' attention, take them into the emotionally driven stories that will end in a purchase, and on every display or device, there is.

The extension library is set in categories offering various functions. Extensions aim to provide a way for merchants to expand the standard Shopware functions. All installed extensions will be easy to manage via the extensions manager.

Shopware guides, resources, and training options are made to assist you in getting started with the platform, brushing up your skills in some particular field, or just training you for a new extension. Some Shopware tutorials offer certificates for finished sessions.

A significant advantage of Shopware is the active, supportive community. Customers and developers help each other by sharing information and answering questions in forums and articles.

In cooperation with Pickware, in some paid Shopware plans, you can use Pickware. Pickware is an ERP solution that enables the connection between the checkout system and warehouse management, which can be extremely helpful if your business is growing.

Shopware offers the ability to manage multiple stores simultaneously. Every shop can follow an individualized experience based on product streams that respond to the shopping behavior of shoppers. All you have to do is create product groups, and when a potential shopper selects a particular filter - a personalized product stream will display.

Shopware, as an e-commerce platform, stores all the information about your company provides to its system. All collected information about one shop is called Shopware master data. They usually include addresses, phone numbers, emails, and other information you added to the Shopware registration form.

The self-managing mode on Shopware can automate many everyday tasks that must be carried out on an e-commerce website. If you're a small shop merchant, this option will make managing and maintaining your business much more manageable.

Shopware is built to be multilingual. This feature allows you to include various languages for users to choose from, as well as the currency following that language shown for all products on your online shop. This feature allows you to enter new markets with a page adapted to the language and currency of each country.

When you say Shopware, we hear “ease of use.” Let’s start with the control panel - concise, simple, and intuitive. Intuitive menu, excellent organization of the picked features.

Shopware allows its users to define and optimize selling flows with various configurations BUT without the need to write a single line of code.

And it’s true what they say - you won’t need web designers or web developers to create your first online shop.

You can use Shopware as a cloud-based solution or as a self-hosted platform. Having your shop set on the cloud has its benefits. First of all, we’re talking about a high degree of security and availability. You will be able to manage your shop no matter where you are, and all hostings, updates, and maintenance will be managed by Shopware.

Shopware 6 is designed with e-commerce in mind, where flexibility and the ability to adapt are fundamental to an everyday-evolving market. The best thing is that flexibility doesn't come at the expense of complexity. So, if you want a small e-commerce shop at first but then change your mind and scale your business to the platform for the large brand, you're covered with Shopware.

As we mentioned, this platform is made for growth. Let's presume that our small Shopware online shop will evolve over time into a large, famous e-shop. We will be expecting that its features, capacities, and options will expand as well. And it actually will. No tricks.

Actually, the main idea for Shopware was the perfect customer experience, every time. There is no shame in always prioritizing user experience, if you ask us. Happy customers are that factor that can launch your business in the blink of an eye, and Shopware will follow that speed easily.

Today, user experience is essential to ensure better positioning on Google and increase users’ time on the page (significantly increasing the chance that they will make a purchase).

Yeah, having an eCommerce website that runs like a clock is nice, but are we on the first page of search engine results? We might be, actually. Shopware prioritizes search-engine optimization, knowing that a greater degree of organic visibility for your shop is crucial. Starting from URLs and metas, through the landing pages and optimized product descriptions, SEO built-in tools with fine settings will be more than enough for you to set it all alone.

Hosting your Shopware shop by yourself gives you a chance to take control of your traffic and get a better idea of who your potential customers are. Nevertheless, if you need to become more familiar with coding or web hosting in general, you will need to find a web host that can offer you the hosting you need.

Shopware is designed to be the hub of all retail operations regardless of channel. So with the Shopware e-commerce platform, you’ll reach customers on multiple levels through omnichannel. Let’s say it operates on the motto “Sell wherever your customers are.”

This CMS, called Shopping Experiences, consists of predefined blocks offering endless combinations between texts, images, commerce components, and videos.

Every block will be responsive by default, and you will have no problem adapting it to the specific sales channel.

Shopware offers open-source tools that will allow you to create a professional online shop on your own. With Shopware, you can launch your eCommerce business project without investing in licenses and development tools you might be using only for a season.