Online marketing consulting

The first step in every successful strategy is to clearly define the goals. We work with you to set SMART (specific, measurable, achievable, relevant and time-bound) goals for your digital strategies and define key performance indicators (KPIs) to quantify the success of the measures.

To define precise, specific goals for your online marketing, we start with a comprehensive market analysis. This involves identifying trends and understanding your position in relation to your competitors.

We pay particular attention to defining your target groups. Through extensive analysis, we identify your primary and secondary target groups and develop persona profiles to communicate your messages in a targeted manner.

In this module, we develop a customised strategy that is precisely tailored to your digital needs and based on the insights we have gained from the previous steps. This strategy is aligned with your goals and includes:

1. Marketing channels: Identifying the most effective online marketing channels for your brand.
2. Content strategy: developing a content strategy that appeals to your target audience and keeps them engaged.
3. Customer journey mapping: defining the touchpoints at which your brand should interact with customers.

Once we have developed a clear strategy, we focus on implementation. This includes content planning, online campaign management and ongoing monitoring of the various channels.

Because the world of online marketing is so dynamic, continuous adjustments are necessary. Based on your performance parameters and predefined KPIs, you can always ensure that your measures work in the medium and long term.

Solid data analysis is the foundation for every evidence-based decision – and is the key to successful online marketing. We assist you by providing you with access to specialised data analysts. This way, you know what your customers really want, how they interact and what leads to a higher conversion rate.

Together, we discover new growth opportunities for your company and take advantage of them. With us as your online marketing agency, you have the most advanced data analysis tools at your disposal. This is how we ensure that our measures are based on meaningful, reliable data.

But data alone is not enough. It is even more important to be able to translate it into tangible strategies and measures. We use your data to develop a clear, actionable and profitable marketing strategy that will advance your company in the market and with your target group.

With our UX analysis, we dive deep into the behaviour and expectations of your users on your website or in your online store. We research, understand and visualise the customer journey for you to gain a clear picture of their experiences and challenges.

Our UX analysis aims to create an intuitive, pleasant and efficient user experience. By taking the perspective of your users, we help you design digital experiences that meet both user expectations and your business objectives.

We use the insights from this analysis to develop data-based customised solutions that optimise user-friendliness and engagement on your website or app. We identify potential improvements and provide clear, actionable recommendations to increase user satisfaction and conversion rates.

SEO is not important for all companies – at most for about 99%. All jokes aside, anyone looking for your products or services should be able to find them directly on the internet. Search engine optimisation is therefore one of the cornerstones of online marketing. A precise SEO audit provides a clear overview of your rankings.

This is how we identify challenges and find opportunities and potential to optimise your online presence and stand out in search engines. By uncovering technical difficulties, we identify on-page and off-page optimisation opportunities. Our SEO audit not only provides data, but also a roadmap for your future digital success. We cut through the complexity of SEO and navigate you through the ever-changing SEO landscape – so that potential customers can find you.

An effective keyword strategy not only makes your business visible, but also relevant and appealing to your target audience. Our approach is strategic and goes beyond simple search terms.

We delve deep into the minds of your target customers to understand what they are really looking for. This is how we develop a keyword strategy that creates authentic and valuable connections.

Using the very latest analytical tools, such as Google Analytics and many more, as well as our extensive experience, we create a data-driven keyword strategy that exploits the full potential of your website.

Our premise is not just to increase your reach through keywords with high search volumes. The bottom line is not the number of website visitors, but the number of conversions. It is important to us that you not only get found – but also generate sales.

Your brand essence is shaped by your messages. Online, it is more important than ever that these are conveyed clearly, consistently and effectively. At Ruess Group, we believe that every brand has a unique story to tell. Through our comprehensive online marketing consulting in the content area, we work with you to find a strategy to communicate your story authentically.

To achieve this, we analyse your target group. This enables us to develop content that is relevant and valuable, creating a bond that goes beyond simple transactions. We ensure that your brand message is consistently conveyed across all channels and platforms to establish a strong, recognisable presence.

Together with you, we develop a content strategy that is not only designed to achieve engagement: it also provides you with tangible, measurable results.

Although they are of enormous importance, newsletters are often underestimated. In contrast to many other online marketing measures, such as on social media, Google and the like, companies are not dependent on third parties with newsletter marketing. Technical changes, such as a Google Core Update, have no influence on the reach of a newsletter.

With a newsletter, you can establish a direct line to your target group. Because subscribers have initially signed up for the newsletter, this reach is particularly valuable. You are not starting at the top of the marketing funnel – subscribers are already well on the customer journey.

Newsletters are of great strategic importance because there is already a connection to the company, brand or product. That is why we always check at an early stage in our online marketing consulting whether and how a newsletter can be integrated into our customers' marketing strategy.

Take advantage of our expertise in marketing automation to optimise your marketing processes. With marketing automation, you combine advanced tools with intelligent strategies to personalise, improve and scale your marketing efforts.

Our team brings together technical expertise and creative marketing strategy to develop tailored marketing automation solutions that are precisely aligned with your individual needs and goals. We use the most advanced tools and platforms to optimise marketing processes and improve customer experiences.

This enables you to offer consistent, personalised experiences across all channels, regardless of the size of your company. At the same time, you gain valuable insights into your customers' journeys. We help you use this data to optimise customer segmentation, lead scoring and customised campaigns.

We use our comprehensive target group analysis to develop a content strategy for your social media marketing that allows you to authentically build a community around your brand. As an online marketing consultancy, our approach is to create content that attracts attention and motivates people to take action. Your social media strategy will be precisely aligned with your company's goals.

We take into account the unique dynamics of each platform, whether it's Instagram, LinkedIn or Facebook. We position your brand strategically on social media for more presence and so that you are where you are noticed and appreciated. Whether it's to increase engagement or convert leads.

At the same time, it is important to us to maintain a distance from the platforms: this way, we can ensure that our customers are not dependent on them. We recognise the potential risks of sudden changes in the algorithms, which in the past could have led to drastic losses in reach.

Thought leadership gives your company the opportunity to shape the dialogue in your industry. Your company is perceived as a specialist and thereby builds a strong bond with the target group. This status not only signals expertise and credibility, but can also help attract customers and partners.

We help you strategically and effectively leverage your unique expertise and extensive knowledge to position you as an opinion leader in your industry. This path begins with a thorough analysis of your industry, your target groups and your product.

With our online marketing advisory services, you can rely on specialised knowledge in various digital marketing disciplines – saving you time and resources. We at the Ruess Group help you get the most out of your marketing budget while maximising ROI.

With an effective online marketing strategy, you can stand out from the competition and strengthen your market position. Our scalable modules grow with your company, your requirements and the constantly changing market conditions. This is how you become a leading opinion maker in your industry on the channels that are relevant to you. Extensive tracking, analysis and reporting ensure that our measures work.

Our online marketing advice will help you remain competitive in the digital world. Optimise your online presence and boost your company's business success. An effective online marketing strategy is the key to success – and professional advice makes all the difference. Let's get talking now.