Corporate design for BUFF MEDICAL RESORT

Client

BUFF MEDICAL RESORT

Sector

Health & Wellness

Partnership

Since 2022

Our areas of responsibility at BUFF MEDICAL RESORT were market and competitive analysis, positioning and subsequent brand development (CI/CD) as well as the development of an international marketing strategy (PR, social media, SEO, SEA, events, guerrilla marketing).

Corporate design for BUFF MEDICAL RESORT

The client

A new premium health centre was created on the shore of Lake Constance, which is a fusion of a 5-star hotel and a clinic. The innovative health resort combines wellbeing and fasting with medical services. The unique geographical location directly on Lake Constance – combined with first-class medical care and exclusive premium services – contributes to making the health centre a superb experience.

The assignment

The client, a successful Swiss hotelier, was looking for a consultant well before the opening of the resort – to provide support with market analysis, brand strategy and positioning and, based on this, to develop a logo/brand and an international, interdisciplinary marketing strategy on its own initiative.

The services

Consulting
Brand positioning
Naming
Branding
Corporate design
Digital marketing strategy
PR/media concept development
Event research

The brand

BUFF MEDICAL distinguishes itself through innovative healthcare solutions that are customised to the specific needs of patients.

The brand stands for the highest quality standards and reliability in its products and services – gaining the trust of patients and medical professionals alike. Moreover, Buff Medical prioritises cutting-edge medical technologies and ongoing research to remain at the forefront of medical development. The brand is closely associated with the founder and visionary and is synonymous with his excellent reputation.

Corporate Design Manual

The Corporate Design Manual sets out in writing the fundamental components of the BUFF MEDICAL RESORT visual identity.

It is aimed at all BUFF MEDICAL RESORT employees and all those involved in the production of communication materials. The design guidelines and guidelines are binding – this is the only way to position a standardised visual profile in the long term.

The logo

The BUFF MEDICAL RESORT word/design brand uses THE perfect graphic form – the circle – as the crowning visual element. Individual elements come together harmoniously to form a symbol. The "b" is at the centre, which merges almost seamlessly into an implied semicircle and gives the "b" visual support. The result is a graphic unit that symbolises both harmony/wholeness and expertise/perfection. A symbol with strong impact. This symbol is the supporting element of the overall image. It is used as an integral part of the logo as well as an independent design element.

The colour scheme references the colours of Lake Constance as well as those of the air and nature. Blue and green blend together, while the rest of the design conveys freshness and lightness with an abundance of white space.

The colours

The colour scheme is determined by the dominant teal from the logo and cleverly complemented with warm earth and natural tones.

To give the design more scope and variety, the defined colours can be rasterised. In special cases, finishing with a gold tone is used. This is a highlight, especially for elegant packaging design.

Attention was paid to creating a rounded overall image with ample space. Excessive optics would detract from the elegance and expertise of the presentation and bring unrest to the overall look. A clever combination of form and colour, image and statement was the objective.

The typography

The visual identity is characterised by the Flama Condensed font as an integral part of the logo and the Helvetica font. The Flama Condensed font gives the logo a modern yet distinctive and striking touch.

The Helvetica font calms the overall image and provides the required elegance. As a general rule, all printed matter is left-aligned, with no indents in favour of a closed type edge.

The imagery

Lake Constance and its surroundings set the colour palette. Water, earth, sun, air. All elements in a breathtaking interplay. A harmony that can only be found in this perfection in nature.

To do justice to this image, images in warm colours – woody, sunny, sustainable – are used. Motifs are intended to evoke balance and expertise, to arouse yearning and convey trust.

High-quality images by professional photographers were a prerequisite for this.

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Clear, elegant design: A minimalist approach with a lot of free space conveys a sense of high quality and expertise.

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