Strategy

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Company

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Media planing

Media Planning for ebm-papst

Client

ebm-papst

Sector

Ventilation and heating technology

Partnership

Since 2022

The ebm-papst Group, a family-owned company headquartered in Mulfingen, Baden-Württemberg, is the world's leading manufacturer of fans and motors. Since its inception in 1963, the technology leader has been setting international market standards with its core competencies in

motor technology, electronics, digitalisation and aerodynamics. ebm-papst offers sustainable, intelligent and customised solutions to meet virtually any requirement in ventilation and heating technology.

We are experts in international online and offline media planning and understand the special challenge of developing industry-specific media strategies for the various target markets, B2B or B2C.

For ebm-papst, our assignment is to plan B2B trade and specialist campaigns for the key sectors of ventilation technology and heating technology as part of the media activities and to accompany them with trade fair promotions.

Media Planning

The client

The ebm-papst group of companies employs almost 15,000 people at some 30 production sites (including in Germany, China and the USA) and around 50 sales locations worldwide. ebm-papst sets the benchmark in virtually all industries such as ventilation, air conditioning and refrigeration technology, heating technology, information technology, mechanical engineering, intralogistics and medical technology - with leading technologies, pioneering application solutions and innovative products to meet a wide range of requirements, with the highest standards of cost-effectiveness and ecology.

Services

  • Media analysis
  • Relevant media set: selection and media planning
  • Creative media ideas
  • Accompanying trade fair promotions
  • Media buying
  • Media handling
  • Billing
  • Documentation monitoring
  • Ongoing performance review
  • Agile readjustment, as required
  • Reporting
Challenge: Diversity of online format

Challenge: Diversity of online format

Our experts are very familiar with all the digital formats you could ever need in your media planning:

  • Banner formats for digital specialist portals and newsletters
  • E-papers & e-magazines
  • Advertorials
  • Newsletter teasers
  • Microsites
  • Stand-alone newsletters
  • E-blasts & e-mailings
  • White papers
  • Company profiles
  • Keyword cross-linking on specialised portals
  • Video teasers
  • Google campaigns

Digital campaigns on trade/specialist portals and in social media

Media Planning

Quality forums in leading media

Quality forums in leading media
Media Planning

Newsletters

Newsletters
Media Planning

Ongoing monitoring of reach and conversion

Media Planning
Media Planning

Reporting performance values and KPIs (figures altered for data protection reasons)

Your contact

Schedule a meeting

Thomas Birmelin

Thomas Birmelin

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