Strategy

Competencies

References

Company

Contact

Schubert international media planning

Client

Gerhard Schubert GmbH

Sector

Mechanical and plant engineering

Partnership

Since 1973

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

Digital advertising banners for the Schubert company, which are used in campaigns by the Ruess Group's account planning department.

Services

  • Digital, print, out of home
  • Creative media concepts
  • Concept
  • Planning
  • Purchasing
  • Coordination
  • Billing
  • Specimen copy monitoring
  • Coordination
  • Ongoing performance review
  • Agile readjustment and finetuning, as required
  • Documentation
  • Weekly reporting

Challenge: Diversity of online formats

On view, Thomas Birmelin, Senior Project Manager in the account planning department.

Our experts are very familiar with all the digital formats you could ever need in your media planning. We implement the following online formats for our client Schubert:

  • Banner formats for digital specialist portals and newsletters
  • E-papers & e-magazines
  • Advertorials
  • Newsletter teasers
  • Microsites
  • Stand-alone newsletters
  • E-blasts & e-mailings
  • White papers
  • Company profiles
  • Keyword networking on specialist portals
  • Video teasers
  • Google campaigns
  • Ad Words Search and Display

International trade campaigns

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

Go to Schubert Campaign
Three elaborated online banners, which are used in the account planning for Schubert.

Digital campaigns on specialist portals and in social media

Digital ADs for packaging machine manufacturer Schubert, which advertise the Schubert company through account planning on various online platforms.

Quality formats in leading media

Three leading media that are of great importance for account planning in the packaging sector.
Three leading media that are of great importance for account planning in the packaging sector.

LinkedIn thematic promotions

Linked-In posts whose publication timing is determined by the account planning.
Linked-In posts whose publication timing is determined by the account planning.

Ongoing monitoring of reach and conversion

Insights into account planning. You can see the controllig of a project for the Schubert company.
Insights into account planning. You can see the controllig of a project for the Schubert company.

Figures altered for data protection reasons.

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