How to create the perfect career website
Ihr Unternehmen ist auf der Suche nach neuen Mitarbeitern? Dann kommt es jetzt darauf an, dass Ihr Unternehmen mit einer Karriere Website überzeugt. Doch wie stoßen Bewerber überhaupt auf Ihre Stellenausschreibungen und was macht eine gute Karriereseite aus? Hier erfahren Sie alles über die entscheidenden Punkte, die Ihre Karrierewebsite erfolgreich macht.
Technische Aspekte, richtiges Wording und Authentizität: Beim Erstellen einer Karrierewebsite ist Fingerspitzengefühl gefragt. Mit unserer Checkliste machen Sie die Karrierewebseite Ihres Unternehmens zu einem echten Erfolg, indem sie neuen Mitarbeitern den richtigen Eindruck von Ihrem Unternehmen und der ausgeschriebenen Stelle vermitteln.
Your contact for a new career page
Your career page is more
than a job market
Nowadays, it is difficult enough for many companies to find new employees. That’s why a clear and well-structured career website is essential to reach applicants. However, it’s not just about publishing new job postings. To truly convince potential new employees, several other aspects should also be included on the website – for candidates, career is a very comprehensive topic. After all, they will be spending a large part of their lives at their job and want to know as much as possible in advance about what awaits them. What is the company culture like? How about flexible working hours and work-life balance? What is the company’s stance on issues such as environmental protection and sustainability? All of these can influence their decision.
Use the opportunity to convince new employees of your company on your career website. Authenticity is key: let your employees have their say in short videos or through testimonials. This way, you provide a realistic insight into the work environment, current projects, and team dynamics within your company.
Checklist: How a career website
convinces potential applicants
Every company now has a website dedicated to careers. But what really convinces new employees? Which technical requirements should you implement?
Clearly targeted job postings
The job postings on your career website must be precisely formulated to appeal to exactly the right candidates. All requirements, necessary skills, and experience you expect should be included. Conversely, it’s also important to list the benefits: why should the candidate work for you? Corporate benefits, remote work opportunities, and similar perks should not be forgotten.
Simple application process
The option to apply online is now a must in today’s job market. It’s also more efficient for your company: applications can be managed, sorted, and processed more quickly. With one-click applications, automated confirmations of receipt, and updates about the application process, you make the procedure straightforward and transparent.
Information about the application process
Provide clarity: your career website should make the recruiting process transparent for applicants. How long does it take to receive feedback? Is the first interview online? What additional documents are required? All key questions should be answered. There should also be an email address available for inquiries. Transparency builds trust and allows applicants to prepare.
Option to apply via social media
LinkedIn is now a common platform for both recruiting and job searching. If you enable candidates to link their LinkedIn profile during the application process, you simplify the process and demonstrate that your company is modern and forward-looking. Should a candidate’s details change, your information also stays up to date.
Authentic insights into your company
Employee testimonials provide candidates with a glimpse into everyday life at your company. These short messages are perceived as more credible and authentic by applicants. We support you in selecting and presenting testimonials. Real insights through photos and short videos also help convey the company culture and create relatability. We assist you in developing a visual concept and carrying out a photo or video shoot.
Up-to-date information on jobs & more
Nothing frustrates applicants more than applying for a job that’s already outdated. Always keep your career website updated in a timely manner and communicate relevant news about postings.
Get started now
As an experienced agency with expertise in digital solutions, we are excited to create a customized career website with you. This way, you will successfully attract the qualified professionals you are looking for in the future.
No-gos on the career website ‑
what you should avoid
When designing and structuring your career website, you should avoid discouraging potential employees. Here’s what to watch out for:
Confusing career page
Navigation on your career site should be intuitive. Applicants should easily be able to access all relevant information and find everything about the job, the application process, benefits, and more.
Missing information
Your career website should contain all essential information for the application process. Don’t leave questions unanswered regarding required materials, deadlines, and prerequisites.
Complicated application process
If the application process is too cumbersome, it can be off-putting. Use a clear online form that allows applicants to upload resumes and personal documents. Avoid too many steps in the process and unnecessary requirements.
Poor user experience
Optimize your website’s loading speed and ensure that your career page works correctly on mobile devices.
Outdated design
Invest in an attractive, modern design for your career site. An outdated look or usability issues give the impression that your company is not keeping up with the times.
Wrong tone of voice
Depending on the industry and position, the tone of communication on a career page should differ. Find the right approach and address potential applicants on a personal level.
Convincing applicants with candidate experience
Optimizing the application process on your career website with technology and automation
To make the application process as simple and efficient as possible for both your company and applicants, the right tools are essential. Artificial intelligence, for example, can help you filter out the best candidates from numerous applicants and make a preselection.
The content management system (CMS) of your website should also have an API. Such an interface allows you to connect various external platforms – such as applicant portals or social networks like Xing or LinkedIn. This improves the process for both sides: applicants can easily submit their documents, while your company receives the data in real time.
In addition to a CMS with an interface, there are further technical aspects that can significantly improve your career website:
- Fast loading times and excellent performance
- Search engine optimization (SEO)
- Caching and compression techniques
- Applicant management system with automated confirmations and feedback
- Integration with online job boards & social media platforms such as LinkedIn
As an experienced agency, we also support you in implementing the technical aspects, reviewing your website, or setting up a new career website together.
Our services: Taking your career website to the next level
- Development of an employer brand (insert link to Employer Branding Agency page here)
- Content and editorial services
- Photoshoots and film production
- Excellent user experience
- Technological implementation & automation
- Marketing
- Media
Our references: Career website for Schubert System Elektronik GmbH
For Schubert System Elektronik GmbH, we created a career page that not only provides information about job opportunities but also delivers an exciting user experience. The goal: to inspire potential new employees to join the company. As part of the new employer branding, the career website offers interested candidates an authentic insight into the company’s working environment. An intuitive application process, accessible through various platforms, helps Schubert System Elektronik GmbH generate as many suitable applications as possible.
Your contact for your career page