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The agency of tomorrow. Our company, our team

Partner to innovators – since 1980

Marketing as market-oriented corporate management has proven to be an incredibly successful methodology. Consistently applied, ambitious corporate goals can be achieved with high-level reliability.

As a comprehensively positioned marketing agency, we develop strategies and solutions for our clients to achieve growth in international markets, increase the efficiency of marketing and sales, expand digital marketing or compensate for the lack of expert staff through international employer marketing.

Stuttgart

About Us

The power lies
in the interplay of disciplines

In 2005, Steffen Rueß founded the core of what is now the Ruess Group agency network. Having experienced the rapidly growing number of communication channels, several roles at specialized agencies, and numerous in-depth discussions with clients, Steffen Rueß recognized the need for a marketing partner that could think and act holistically.

Clients began to long for agencies that could handle all their marketing tasks from a single source and stand by their side as sparring partners, offering objective advice. At first, there were many skeptics who claimed that clients would only ever look for specialists.

Early clients such as Bosch, Nestlé, and Saeco validated the founding idea. Two years later, a major industry-wide debate about this approach was raging in the trade magazines. As a result, nearly all large agencies began forming interdisciplinary client teams. Of course, the ambition to operate across so many disciplines and to develop expertise in multiple fields is a demanding one. Yet this founding vision continues to drive us to this day — it inspires and enriches us.

Contributing to the substantial success of our clients is what makes us happy. Understanding our clients’ situation and developing today the solutions they will need tomorrow — that is our brand territory.

Service quality

Whether it’s a highly complex challenge that takes us into new territory or an everyday communication tool, our goal is always the same: to achieve the best possible result — through close, agile collaboration with our clients and a shared process that combines both sides’ expertise in the most effective way.

Through clearly defined team processes, which we continuously refine through feedback loops, we ensure strong performance even in the fundamentals:

  • Constant availability of the respective team — even during vacation or illness
  • Reliable adherence to agreed timelines
  • Error-free execution of all key project stages and final deliverables
  • Dependability in billing matters
  • Professional competence of every team member
  • Quality down to the last detail
Service quality
Service quality

Structure

Our core idea could be described as federal in nature. The agency group is organized into units, each operating as an independent GmbH under the umbrella of the Ruess Group.

We delegate a considerable degree of responsibility to the second management level and to individual employees, allowing as much freedom as possible in how specific project goals are achieved. Over time, our unit directors are given the opportunity to become partners in the company. The goal is to foster a high degree of dynamism, identification, and enjoyment in the work we do.

There is a certain art to bringing together 10 or 12 experts from different disciplines into an efficient process — depending on the client and project, and in ever-changing constellations. In other words: we work in a highly agile and networked way. Our employees handle a broad flow of information to ensure that everyone in a project team shares the same level of knowledge. For each assignment, we combine the right skills and create a tailor-made, interdisciplinary team that provides clients with holistic consulting and manages their projects from concept to completion — their very own “customized agency.”

Why Ruess Group

Core

We deliver international marketing — in consulting, strategy, concept development, and implementation.

Benefits

  • A single partner with overall responsibility for achieving your goals
  • A competent consulting and sparring partner across all disciplines
  • Effective, integrated solutions
  • Relief for clients through services from a single source
  • Reduced management and coordination effort on your side

International USP

Most of our clients have a high export share. Together with them, we have continuously expanded our international expertise and network over the past decades.
Today, we are active with tailored marketing concepts in all key industrial markets worldwide — from digital marketing, advertising, content marketing, and PR to global trade fair appearances.
No other mid-sized agency in Baden-Württemberg operates as internationally as we do.

Mission

Our mission is to support our clients effectively and sustainably, helping them achieve their business objectives over the long term.

Interdisciplinary USP

Solutions that help you achieve your marketing and business goals almost always involve multiple disciplines and diverse areas of expertise.
No other agency in Baden-Württemberg offers such breadth of competence.

Digital USP

Digital marketing has evolved tremendously in recent years, offering immense opportunities — but also growing complexity.
That’s why success requires a clear digital strategy, backed by continuously updated content, design, programming, networking, digital advertising, CRM tools, tracking, and data analytics.
We deliver all of this from a single source, offering the most comprehensive digital service portfolio in Southwest Germany.

Expert Team

Our position in the market is defined by dimensions such as consulting, strategy, expertise, and quality. We work consistently to strengthen and enhance these areas. It’s only logical, then, that our teams are structured differently from what is common in the industry. Internally, we call this the expert model.

Behind it lies, admittedly, a touch of healthy self-interest. We simply have no desire to struggle through projects with inexperienced junior staff. Experienced teams can achieve far more. We learn from one another every day, inspire each other — and, in doing so, we simply enjoy our work more.

Characteristics of our teams:

  • High level of experience, with an average age of 42
  • Diverse language skills
  • Targeted professional development, with an average tenure of 6 years
  • 90% of employees hold a university degree
  • Industry experts work for industry experts — for example, engineers write for engineers, architects for architects
Expert Team
Expert Team
News & Insights

Hot agency news
and current updates

All magazine articles
Marketing Controlling – From Goal to Impact
26.08.2025 / 2 min. read

Marketing Controlling – From Goal to Impact

PR agency Ruess Group
20.08.2025 / 2 min. read

Press relations Today – Data-Based, International, Integrated

AOK Company Run Ruess Group
03.07.2025 / 1 min. read

On Your Marks, Get Set, Go – Ruess Group at the Company Run

Sustainability Strategy

Our Sustainability Strategy

Sustainability Strategy

Our Sustainability Strategy

Credibility and reliability are two of the most important values we, as an agency, can offer our clients. This commitment applies especially to the sensitive topic of sustainability. That’s why we hold ourselves to high standards and set specific, measurable goals within our own sustainability strategy.

Our Sustainability Strategy
Management

Leadership Team

  • Steffen Rueß, Geschäftsführender Gesellschafter

    Steffen Rueß

    Managing Partner

  • Angela Kunwald - Geschäftsführende Gesellschafterin

    Angela Kunwald

    Managing Director, Stuttgart

  • Rafael Rahn

    Rafael Rahn

    Managing Partner, Munich

  • Frank Raucamp

    Frank Raucamp

    Authorized Officer

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