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More online insights, more online sales:

The web analytics agency

Data is knowledge and knowledge is power. Every company, every organisation, every business with an online presence wants to be seen. In the digital age, it's about reaching your target group and staying present. But only those who are able to analyse and evaluate their website data get to really know their target group: What are their needs and pain points? What are their expectations of the brand and the product?

Websites and online shops can be optimised by combining and evaluating the meaningful data collected at all digital touchpoints of the customer journey. The bottom line is: more reach, more leads, more conversions.

As a web analytics agency, we at Ruess Group have the technical expertise and experience to transform insights into performance gains. For our clients who want to achieve more.

Your contact

Susann Höpel 

Susann Höpel

Consultant Digital Projects

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More works

website | digital

Photo of an opened laptop with an open website for the web presence.

BDtronic innovative web tools

Digital consumer behaviour calls for more application flexibility.

corporate publishing | digital

ABB GROUP

ABB GROUP

With "Destination Zukunft" (EN: Destination Future), we designed, developed and managed a web magazine for ABB to address potential customers and increase the visibility of the ABB brand across the board - on the strategically important topics of digitalisation and sustainability.

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Web analytics agency: We optimise your online presence and digital marketing strategy

As a web analytics agency, we offer specialised services to help your company optimise its website and digital strategy – by providing insights, implementing tools and evaluating data. Together, we develop a customised web analytics strategy to advance your company's digital presence.

Data analysis

As a web analytics agency, we find out what data is important to you. We implement the right tools to analyse it in detail. By analysing website data, we gain specific knowledge about users and insights into their behaviour. This enables companies to make informed decisions and accurately align their digital strategy.

Optimisation of the user experience

Not only the product offered by an online shop or the content of a website are important: the user experience is decisive for successful leads and conversions. By analysing the behaviour of website visitors, we can find out whether there are weak points in the UX design and then implement intuitive navigation.

Optimisation of the conversion rate

As a web analytics agency, we analyse your customer journey and find out at which point in the sales process customers drop out. This enables us to develop strategies to prevent this and to constantly improve the conversion rate.

Campaign tracking

We are putting an end to the broad-brush approach. Digital campaigns need to be targeted, and to do that, you need to be able to evaluate them accurately. Are you reaching your target audience as planned? By implementing tracking tools in your website or online store, you can see the benefits of your online marketing campaigns, your return on investment (ROI) and where you can make improvements.

Personalisation and targeting

By analysing user data, users can be tracked precisely. This has decisive advantages in the sales area and makes to possible to implement personalised offers and customised campaigns. This also helps improve customer retention.

Search engine optimisation

Targeted content is content that reaches a target group. We analyse search engine data to boost the ranking of your company website. It's all about getting your content to work for you. (Link to SEO agency)

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Evaluation & dashboards

As a web analytics agency, we set up a dashboard for your website or online shop that continuously evaluates relevant data. With regular reports and comprehensive reporting, you are always up to date on all important developments and can see how online marketing measures are developing and specifically how they are affecting your business.

Find out more about the online marketing agency (link to online marketing agency)

Learn more about the online marketing agency

Google Analytics agency: Making data-based decisions

There are various tools for tracking and analysing website data. The most well-known is Google Analytics. With Google Analytics, which is available for free in its basic version, the behaviour of users on a website can be precisely measured and evaluated.

As a Google Analytics agency, we support our clients in implementing the tracking code on a website. Together, we use an analytics audit to find out which KPIs are important to you: visitor numbers, time spent on the website, bounce rate, conversion rate, traffic sources and page speed. The possibilities are endless, which is why it is important to define precisely which performance indicators are important to you.

Google Analytics: Advice, strategy and design

Your objectives are our starting point. To use a web analytics tool successfully, it is vital to clearly define your goals. Only then can the relevant data be measured and a strategy for optimisation developed. As a Google Analytics agency, we support our clients in this process. Based on your objectives, we define the KPIs and set up a tracking concept. This provides us with the framework to optimise the conversion rate in a way that is well-targeted.

Implementation of Google Analytics

To ensure that all relevant data is fully recorded and can then be evaluated in a targeted manner, Google Analytics has to be correctly implemented and set up on a website. As a Google Analytics agency, we ensure that the metrics that are relevant to you are collected correctly. It often makes sense to use a tag management system such as Google Tag Manager. When implementing Google Analytics, data protection guidelines need to be observed. We make sure that your tracking tool correctly captures the relevant data and that you are always on the secure side in terms of data protection. The basic configurations are completed by setting up an account structure, setting up filters and linking to other data sources that are relevant to you, such as Google Ads or the Google Search Console, as well as setting up Google Data Studio.

Google Analytics: KPI dashboards and reports

To achieve the predefined goals and key performance indicators, reporting and evaluation of the data collected with Google Analytics is essential. As a web analytics agency, we set up a dashboard that clearly visualises the relevant figures and metrics. This way, you can always see your progress. With comprehensive reporting, we evaluate the data quality and develop strategy adjustments as needed

Web analytics agency: Enabling companies to make data-based decisions

In the digital age, web analytics has become an indispensable tool for a comprehensive marketing strategy. It is the only way for companies to gain strategically valuable insights into the behaviour of users and customers on their websites and online shops. Web analytics is based on a variety of methods for collecting and evaluating user data that is important for performance. A wide range of tools are available for this purpose, and their use has to be tailored to the requirements.

As a web analytics agency, we offer a broad portfolio of services to optimise the performance and effectiveness of websites and online shops. This enables us to support companies, businesses, institutions and start-ups in targeting their digital marketing strategies.

With us as their web analytics agency, our clients are always in a position to make data-based decisions. This is how we increase the efficiency of our clients' digital presence, which in the long term pays off in better business results. We at the Ruess Group do this for growth-oriented companies that want to make informed decisions based on relevant data.

Your contact

Susann Höpel 

Susann Höpel

Consultant Digital Projects