40 years of service: A PR veteran retires
At the end of June, the time had come: We bid farewell to our esteemed “Mr. Placement”, Stefan Skrzipietz, in retirement. “A great journey”: With these words, Skrzipietz described his 40 agency years at the farewell party on our roof terrace.
How to ride the PR wave for 40 years
At the beginning of the 1980s, Stefan Skrzipietz, who incidentally had many a music legend in front of his camera lens, decided that writing would be less the focus of his work, but rather the “relations” in Public Relations. He dedicates himself with body and soul to maintaining contact with journalists and made placement the focus of his work. And with success, for himself, the agency and our clients! From the trade journal to the FAZ, he got them all – yes, all of them!
Over the decades, our “Mr. Placement” reached some 50,000 publications worldwide – classically printed and, in recent years, increasingly on the publishers’ digital platforms. He successfully pushed the awareness of about 600 companies and brands. Such as that of our client Gerhard Schubert GmbH. The packaging machine manufacturer from Crailsheim, with 42 years of agency affiliation, has been part of our history even a little longer than Stefan Skrzipietz.
Press work is changing
In the past, the personal notebook, the annual journalist contact book, which is several hundred pages thick, and a telephone were sufficient for successful placement. Today, public relations is supported by digital research tools for contacts and topics, and the editor communicates with his stakeholders via newsroom and Twitter. The number of communication channels is constantly growing and new text formats are needed. At the same time, the classic fields of public relations and advertising are changing, merging with the digital unit to form the large playing field of content marketing. Nevertheless, public relations work continues to “humanise” and PR maintains its long-term mission to achieve awareness and visibility for companies and brands.
Within the editorial structure of an agency, editors such as Stefan Skrzipietz, who are dedicated to media relations, are also important as the interface between client, editorial staff and media department. They know the top media and know which stories the editors want. For Stefan Skrzipietz, everyday agency life always brought a lot of variety. He loved the diversity of topics with his different clients and industries. He stood out with his interest in people and an unconditional will to get every topic into all media.