Public Relations Today – Data-Based, International, Integrated
Setting the agenda, creating relevance, building trust – this is the standard by which modern public relations must be measured today. Anyone who wants to be visible now must be faster than the newsfeed and more precise than the algorithm.
At Ruess Group, we combine strategic expertise with digital tools, international networks, and a deep understanding of markets and media built up over many years. We identify relevant topics using AI-supported research, international media databases, and continuous monitoring of trade, business, and daily media – both online and in print. Our goal: to create relevance in order to set the agenda first. We then place the content in the right format – whether specialist article, white paper, interview, feature, or event PR.
Public relations today is an integral part of a connected communication strategy. Content is not created in isolation but embedded within an overarching storyline – aligned with digital campaigns, media planning, and other channels such as social media or corporate publishing. Thoughtful cross-channel planning and close integration with marketing and sales ensure long-term impact.
From strategy to content creation (including SEO optimization, translation, and native proofing) through to publication, we see PR as part of a comprehensive communication strategy – tailored to our clients’ target groups, channels, and KPIs.
And we make success measurable: with web-based dashboards, media monitoring, performance reports, and ongoing optimization. In this way, public relations makes a decisive contribution to brand awareness, building trust and driving growth.
