Online marketing agency and performance marketing agency for growth
From data analytics to UX design: The world of online marketing has many facets, some of which are very different. And yet the whole can be so much more than just the sum of its parts: A holistic online marketing agency can identify interfaces and points of contact where measures can be coordinated with each other in order to benefit from more efficiency and impact. This is why we at the Ruess Group have brought together all the disciplines of online marketing under one roof. This enables us to develop holistic strategies – or to supplement existing teams by bringing in the relevant specialists as needed.
Your contact at the online marketing agency
Get a no-obligation consultation now: we will analyse your goals and show you specific opportunities. Secure your personal initial consultation – it's easy to choose an appointment time.

Rafael Rahn
All channels at a glance
Our services as a performance marketing agency
Search engine advertising (SEA) and Google Ads
Google Ads are usually the most direct and cost-effective way to reach your target audience and achieve high visibility. That is, when our experts set up digital campaigns using smart targeting methods and continuously optimize them. Wasted reach is minimized through effective digital media planning, and success on Google is maximized.
Search engine optimization (SEO)
Being found by potential customers on Google – SEO is an absolute “must.” With the right expertise, you can also gain an edge over the competition.
Social media marketing (SMM)
Alongside search engines, social networks are probably the most powerful online marketing channels. This now also applies to B2B.
Display marketing
Trade media and special-interest portals, or the use of large partner networks, can be highly efficient for advertising and affiliate marketing – provided the media and ads are selected and used correctly.
E-commerce
Software solutions such as Shopify, Shopware, or others enable e-commerce on the web with virtually unlimited expansion possibilities – including in the B2B sector.
Email marketing
One of the most important tasks is often to nurture the marketing leads you have generated, enrich the data, and convert part of it into sales leads. A wide range of tools and measures within email marketing and marketing automation are available for this. If desired, we can also review your lead management and overall funnel management.
Content marketing
If needed, we link online marketing with a content marketing approach and develop for you a dramaturgy of editorial content that, in combination with advertising measures, is particularly effective.
Explainer videos
As an online marketing agency, we can present complex topics clearly and engagingly in short films. Short explainer videos, animations, or teasers can therefore deliver efficient results across many channels.
Web design
The optimal structure of the website and key pages plays an important role in successfully converting anonymous visitors into personalized leads. There are many ways and options for optimizing web design.
Data analytics
Without data analysis, online marketing is like flying blind. A full-service online agency, on the other hand, can provide a complete 360-degree view.
Server-side tracking
The future of web analytics is cookieless. By implementing server-side tracking, you make your data collection future-proof and significantly more reliable.
We support you in every dimension
Holistic or specific
The role we take on as an online marketing agency varies depending on the client and their resources. When working in an integrated way with larger marketing teams at our clients, we contribute our expertise, provide innovative ideas, design creative campaigns, and deliver sophisticated and often large-scale solutions. If the exact goals and direction are not yet clearly defined on the client’s side, we provide strategic consulting, propose a suitable roadmap, and handle full-service implementation through to the goal.
The strengths of our online marketing agency
- Strong in consulting, strategy, and concept development
- More than 20 years of experience in international marketing
- Multi-channel perspective thanks to our interdisciplinary teams
- Digital team with diverse expertise
- Extensive experience with large B2C and B2B clients
Guaranteed to lead to success
The ideal process for optimal online marketing
To ensure your budgets are used effectively and responsibly, we recommend the following joint approach.
Step 1: Online marketing consultation
In an initial meeting, we get to know you and you get to know us. You describe your company, your business model, and your goals. Based on our experience, we provide you with valuable first recommendations and an idea of the overall solution direction.
Step 2: Briefing, rebriefing, or workshop
Depending on the complexity of the task and your resources, you provide us with a detailed briefing, which we analyze and reflect back to you in a rebriefing. Alternatively, we can work out the key aspects together in a workshop: previous measures and their analytics, sales and marketing goals, target groups, KPIs, timelines, topics, and content, etc.
Step 3: Conception of your online marketing campaign
Based on the analysis and available data, we design the ideal approach for your project. We define which channels, types of campaigns, guiding idea, formats, SEO strategy, budget allocation, technologies, possible sales processes, and analytics will be used.
Step 4: Development of campaign creatives
Our team of experienced creatives designs all necessary ads and content for you in text, image, graphics, film, and animation. Often also in the form of alternative variations that will later be needed for testing.
Step 5: Analytics setup
We check whether all necessary tracking tools are already installed to measure and optimize the performance and conversions of the online marketing activities accurately.
Step 6: Testing and optimization
In the first few days, we usually start with smaller budgets to test the reactions of the target audience in different channels and campaign variations. Once the most efficient path has been identified, we scale up the budgets. Through daily monitoring and continuous analysis, we measure successes and optimize activities in an agile manner – ensuring optimal performance and maximum ROI.
Step 7: Reporting
Through weekly or monthly reports or access to live data, you actively gain insight into the campaign’s performance. In regular jour fixes, we explain the results and discuss the next steps. You receive consolidated billing from us for all measures and channels.
Your contact at the online marketing agency
We at the Ruess Group have close to 15 years of experience in the many fields of online marketing in both companies and agencies – with a clear focus on content and social media marketing as well as data analytics.

Rafael Rahn