Online marketing agency and performance marketing agency for growth

Data-driven & interdisciplinary

From data analytics to UX design: The world of online marketing has many facets, some of which are very different. And yet the whole can be so much more than just the sum of its parts: A holistic online marketing agency can identify interfaces and points of contact where measures can be coordinated with each other in order to benefit from more efficiency and impact. This is why we at the Ruess Group have brought together all the disciplines of online marketing under one roof. This enables us to develop holistic strategies – or to supplement existing teams by bringing in the relevant specialists as needed.

Your contact at the online marketing agency

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All channels at a glance

Our services as a performance marketing agency

  • Search engine advertising (SEA) and Google Ads

    Google Ads are usually the most direct and cost-effective way to reach your target audience and achieve high visibility. That is, when our experts set up digital campaigns using smart targeting methods and continuously optimize them. Wasted reach is minimized through effective digital media planning, and success on Google is maximized.

  • Search engine optimization (SEO)

    Being found by potential customers on Google – SEO is an absolute “must.” With the right expertise, you can also gain an edge over the competition.

  • Social media marketing (SMM)

    Alongside search engines, social networks are probably the most powerful online marketing channels. This now also applies to B2B.

  • Display marketing

    Trade media and special-interest portals, or the use of large partner networks, can be highly efficient for advertising and affiliate marketing – provided the media and ads are selected and used correctly.

  • E-commerce

    Software solutions such as Shopify, Shopware, or others enable e-commerce on the web with virtually unlimited expansion possibilities – including in the B2B sector.

  • Email marketing

    One of the most important tasks is often to nurture the marketing leads you have generated, enrich the data, and convert part of it into sales leads. A wide range of tools and measures within email marketing and marketing automation are available for this. If desired, we can also review your lead management and overall funnel management.

  • Content marketing

    If needed, we link online marketing with a content marketing approach and develop for you a dramaturgy of editorial content that, in combination with advertising measures, is particularly effective.

  • Explainer videos

    As an online marketing agency, we can present complex topics clearly and engagingly in short films. Short explainer videos, animations, or teasers can therefore deliver efficient results across many channels.

  • Web design

    The optimal structure of the website and key pages plays an important role in successfully converting anonymous visitors into personalized leads. There are many ways and options for optimizing web design.

  • Data analytics

    Without data analysis, online marketing is like flying blind. A full-service online agency, on the other hand, can provide a complete 360-degree view.

  • Server-side tracking

    The future of web analytics is cookieless. By implementing server-side tracking, you make your data collection future-proof and significantly more reliable.

We support you in every dimension

Holistic or specific

The role we take on as an online marketing agency varies depending on the client and their resources. When working in an integrated way with larger marketing teams at our clients, we contribute our expertise, provide innovative ideas, design creative campaigns, and deliver sophisticated and often large-scale solutions. If the exact goals and direction are not yet clearly defined on the client’s side, we provide strategic consulting, propose a suitable roadmap, and handle full-service implementation through to the goal.

Online marketing consulting

The strengths of our online marketing agency

  • Strong in consulting, strategy, and concept development
  • More than 20 years of experience in international marketing
  • Multi-channel perspective thanks to our interdisciplinary teams
  • Digital team with diverse expertise
  • Extensive experience with large B2C and B2B clients

Guaranteed to lead to success

The ideal process for optimal online marketing

To ensure your budgets are used effectively and responsibly, we recommend the following joint approach.

  • Step 1: Online marketing consultation

    In an initial meeting, we get to know you and you get to know us. You describe your company, your business model, and your goals. Based on our experience, we provide you with valuable first recommendations and an idea of the overall solution direction.

  • Step 2: Briefing, rebriefing, or workshop

    Depending on the complexity of the task and your resources, you provide us with a detailed briefing, which we analyze and reflect back to you in a rebriefing. Alternatively, we can work out the key aspects together in a workshop: previous measures and their analytics, sales and marketing goals, target groups, KPIs, timelines, topics, and content, etc.

  • Step 3: Conception of your online marketing campaign

    Based on the analysis and available data, we design the ideal approach for your project. We define which channels, types of campaigns, guiding idea, formats, SEO strategy, budget allocation, technologies, possible sales processes, and analytics will be used.

  • Step 4: Development of campaign creatives

    Our team of experienced creatives designs all necessary ads and content for you in text, image, graphics, film, and animation. Often also in the form of alternative variations that will later be needed for testing.

  • Step 5: Analytics setup

    We check whether all necessary tracking tools are already installed to measure and optimize the performance and conversions of the online marketing activities accurately.

  • Step 6: Testing and optimization

    In the first few days, we usually start with smaller budgets to test the reactions of the target audience in different channels and campaign variations. Once the most efficient path has been identified, we scale up the budgets. Through daily monitoring and continuous analysis, we measure successes and optimize activities in an agile manner – ensuring optimal performance and maximum ROI.

  • Step 7: Reporting

    Through weekly or monthly reports or access to live data, you actively gain insight into the campaign’s performance. In regular jour fixes, we explain the results and discuss the next steps. You receive consolidated billing from us for all measures and channels.

Growth marketing

Growth is a matter of know-how

Until a few years ago, marketing for companies was considered something nice to have, but not essential. A simple website, some advertising and PR, maybe a brochure or two – and that was it. The effects of this type of marketing were difficult to prove and hard to measure.

With the rise of digital tools, the advancement of analytical possibilities, and the new opportunities brought by AI, marketing has fundamentally changed its role. Today, marketing can measurably generate revenue or provide important groundwork for it. However, not all companies are yet familiar with this knowledge. And it often means at least a partial change for sales and marketing within organizations. Those 10% of medium-sized companies that show significantly above-average profitability and growth continuously invest in the digitalization of sales and marketing and the further development of their processes to scale their business.

The necessary approaches, software landscapes, data pools, and experience cannot be fully built overnight. It requires a development process together with an online marketing agency. But the path is worth it: growth rates are typically about 20% higher.

Growth is a matter of know-how

Your contact at the online marketing agency

We at the Ruess Group have close to 15 years of experience in the many fields of online marketing in both companies and agencies – with a clear focus on content and social media marketing as well as data analytics.