Theegarten-Pactec PR agency
Client
Theegarten-Pactec GmbH & Co. KG
Sector
Mechanical and plant engineering
Partnership
Since 2010
The client
Theegarten-Pactec is a leading manufacturer of packaging machines specializing in small-piece confectionery. The company offers a wide variety of over twenty different types of packaging, combined with a comprehensive performance spectrum. This ranges from machines in the low-speed range (up to 500 products per minute) to medium-speed solutions (up to 1,000 products per minute) and continuous high-performance machines in the high-speed range (over 1,000 products per minute). In addition to individual machines, Theegarten-Pactec also undertakes the complete project planning and delivery of complete packaging lines as a reliable turn-key partner. The packaged products include hard sugar candies, toffees, chewing masses, chewing gum, chocolate products and baked goods as well as other food and non-food items.
Based in Dresden (Germany), Theegarten-Pactec is a medium-sized family business that is now in its fourth generation and is managed by Markus Rustler and Dr. Egbert Röhm. The company employs around 420 people and is represented in over 100 countries. The export share is around 95 percent.
The assignment
Unsere Aufgabe als Agentur ist die kontinuierliche, professionelle Außendarstellung von Theegarten-Pactec zur Stärkung der Marktposition des Unternehmens. Ziel ist es, hier die Kompetenz des Unternehmens als Entwicklungspartner für die Umsetzung individueller und maßgeschneiderter Lösungen sichtbar zu machen und ihn als führenden Hersteller von Verpackungsmaschinen für kleinstückige Süßwaren zu positionieren. Im Rahmen einer ganzheitlichen Herangehensweise beraten wir den Kunden hinsichtlich einer strategischen B2B-Kommunikation und übernehmen die Content-Kreation und -Distribution hinsichtlich der unterschiedlichen Ziel-Märkte.
Services
- Strategic consulting with a focus on B2B communication
- Public relations and trade press support for print and online media
- International media relations for intensive journalist contacts and targeted placements in Europe, the USA, Asia and on the African continent
- Trade fair communication
- Conception and implementation of digital formats, such as social media campaigns
International PR / B2B communication
For successful press relations/B2B communication - both nationally and internationally - we rely on long-term and intensive contact with relevant journalists and regular personal exchanges with the respective specialist editorial teams. This not only allows us to draw on our in-depth knowledge of the industry, but also to identify key market trends for our clients and use them in our communications. On this basis, we develop high-class articles for our customers - the be-all and end-all in B2B communication - which we successfully place in the target media for an effective approach.
The relevant target groups for Theegarten-Pactec include manufacturers of confectionery, baked goods and non-food items as well as international trade media from the packaging, food, confectionery and mechanical engineering sectors.
- 2010: Start of partnership
- Target communication markets: 42 countries with over 300 editorial contacts
- PR formats: Company news, press releases, product launches, case studies, user reports, interviews, trade fair pre- and post-reports for print and online
Trade fair communication for interpack 2023
In order to present Theegarten-Pactec effectively at interpack 2023, we took on a variety of activities to effectively showcase the customer's products and activities. Communication was a central component here in order to address target groups such as customers, business partners, journalists and the public.
LinkedIn Campaign ProSweets 2022
Theegarten-Pactec, a manufacturer of packaging machines for confectionery, food and non-food items, launched a LinkedIn campaign to increase its presence at the ProSweets 2022 trade fair. The strategic goals were to increase visibility, demonstrate expertise in packaging confectionery and provide information to customers and partners. Operationally, the focus was on brand awareness and follower growth. The campaign achieved a 205 % increase in the number of followers from 612 to 1,861. Successful posts generated numerous clicks, likes and impressions. A total of 751,378 impressions were achieved and 1,249 new followers were gained, fulfilling the campaign's strategic and operational goals.
