The result you want – simply effective

Web design agency: for successful products

As a web design agency, we deliver intuitive user guidance, exciting features and great designs. An important prerequisite for a successful digital application or platform is a keen understanding of the user behaviour of your existing and potential customers. This is vital for the success of your company and also a key factor in making informed decisions. You need to know your users to know how to impress and inspire them.

Digital agency

website | digital

Mockup of the website of the start-up Flip, developed by the website development company Ruess Group.

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

website | digital

MALIÁMANO web design

A modern, stylish website was to be created for MALIÁMANO that demonstrates the high standard of quality in terms of type consultation and enables appointments to be arranged quickly.

corporate design | digital

Schubert UX design guide

For packaging machine manufacturer Schubert, we developed a digital UX design guide to standardise all digital interfaces: Be it a website, a service portal or a machine user interface.

website | digital

Composable Commerce for WOLFF & MÜLLER Quarzsande

Instead of standard store systems, we rely on composable commerce for WOLFF & MÜLLER Quarzsande to offer a personalized shopping experience and quickly adapt the platform to individual requirements.

All disciplines

Your direct line to the web design agency

Susann Höpel

Consultant Digital Projects

+49 711 16446-72
susann.hoepel@ruess-group.com

Schedule a meeting

Efficient and enduring

Success through outstanding web design

A compelling user experience (UX) offers positive opportunities for interaction with your brand and ensures that users enjoy coming back to your website. Above all, it is important to make the various user actions – or interactions – as simple and smooth as possible.

Smartphones and smart devices have become indispensable accessories in our daily lives. Today, we are all more digitally connected than ever. As a result, however, our expectations regarding the quality of the digital experience we are offered are also increasing. Web design needs to be both aesthetically pleasing and functional, otherwise a user will quickly lose interest and look for alternatives.

To prevent this from happening and to turn users into loyal customers, we have dedicated ourselves to designing an exceptional user experience for companies. Our web design agency combines years of experience in the design sector with all the right creative expertise. As digital experts, we cover everything from scoping, IT architecture, design, user experience, development and media planning to SEO optimisation. Our designers create brand experiences that are visually compelling as well as efficient and intuitive. They optimise your brand and platform designs for the best possible interaction with your target group.

To offer your customers a unique and seamless experience that is specifically aligned with your sales, marketing and brand strategies, we start by taking a close look at user behaviour in a comprehensive analysis and research process.

Whether you have a brand-new product idea, would like to try out an innovative navigation structure or test an app, we can help you find exactly what your users will find highly practical, clear and user-friendly.

Our strength: We take the pressure off you with our fully integrated solutions

Strategic: Our experienced UX team will help you align your digital projects with your sales, marketing and brand strategies.

Well-founded: We use market and user research results and studies to ensure the qualitative design of digital interfaces.

Open to technology: We find the best solution for every project and are always excited to work with the latest technologies.

Inspiring: Our designs are spot-on, authentic and convincing.

Long-term: For us, a project doesn't end with the launch. Our UX design agency guides and supports projects beyond the launch and conducts UX audits at regular intervals to ensure your product's performance.

Overarching tasks & goals

Our strategic expertise – as a web design agency

User experience design is an important part of a company's current and future success. As a B2B UX agency, we put the user and their needs first. We provide your company with tangible support in the following areas:

Digital transformation

We support you in the digitalisation of your processes, services, transactions and products. In doing so, we develop digital customer experiences that help you strengthen and expand your business. Whether you are looking for quick wins or long-term strategic planning, our team of experienced designers will create next-level experiences that leave a lasting impression.

Design thinking

Design thinking is an iterative process for creative problem solving. This agile method supports and helps find solutions to complex problems faster and with clearly defined process steps. A close-knit interdisciplinary team is of decisive importance here.

Digital brand management

In the past, brands were created for print media. Today, we develop brands for the digital world. Corporate websites, shops and the like are at the heart of today's corporate communications and are often the hub of sales.

Great digital brands are attractive, convincing and inspire loyalty in their fans. This involves more than just a visually exciting look. Strong, meaningful messaging, uniqueness and authenticity are of the utmost importance in the age of mass media and are indispensable for convincing your customers of your product.

UX strategy

With user-centred solutions and well-thought-out UX strategies, you can win over your target group and strengthen your position in the market. We analyse your requirements and the particular challenges in your company and compare them with the needs of your industry and the broad experience of our UX experts.

To ensure the best possible results from the outset, we support you in using valuable practical insights from your customers to develop concepts and strategies with a long-term impact. Only by truly understanding the needs of your users and continuously developing your company and your product can you offer effective and authentic experiences that will inspire your customers in the long term.

Research & testing

Relying only on your gut feeling and deriving hypotheses from it is risky. Good decisions and good web design require precise knowledge of your target groups and their behaviour. And this can be gained from data.

We use a range of qualitative and quantitative research methods to gain a better understanding of your customers. To this end, we use well-founded market research and study results, ideally data analyses from your own data, and gain our own insights into your target group through user tests that we conduct ourselves. A continuous and interdisciplinary analysis of marketing activities makes campaign success measurable and is the foundation for strategic decisions in marketing planning.

Services

Operational expertise – as a web design agency

In our web design, we focus on projects that demand a high level of user-friendliness, functionality and content. Our aim is to develop digital experiences that inspire your users and deliver actionable results. In other words, products with intuitive user guidance, inspiring features and authentic web design.

The services we offer as a web design agency in detail:

Websites

Whether corporate websites, career websites, landing pages or microsites, the experts at our web design agency develop well-thought-out, persuasive websites that allow you to reach your target groups with pinpoint accuracy. Which CMS is then chosen for the implementation initially doesn't matter (we are happy to use headless CMS systems, as well as Wordpress, Contao or others).

Content hubs

Online magazines, blogs and online employee magazines bundle branded content digitally and centrally. We conceive, design and develop the web design to meet the specific needs of your target group. As a web design agency, we pay particular attention to small features that inspire and retain users.

E-commerce

The possibilities in e-commerce are many and varied, ranging from large shop systems and ERPs to social commerce. A great user experience is imperative, especially when it comes to sales, and pays off in terms of ROI. Our online shop experts will be happy to advise you and develop user-centred and inspiring web shops.

UX audits

A UX audit, also known as a usability audit, refers to the process of analysing a website or other digital product. We use the UX audit to identify usability issues and uncover problems that cause your users to leave your product.

User-centred design

User-centred design (UCD) is an iterative design process that puts users and their needs at the centre of every step of the design process. In UCD, we involve users throughout the design process, using a variety of research and design approaches to create products that are highly user-friendly and intuitive to use.

Atomic design

Successful interfaces are consistent in their function. This means that a button should always work the same throughout the entire digital experience. Theatomic design approach helps here. Buttons, form fields, etc. are created as design assets that interact to form a component and modules, from which the digital interfaces for your website can be put together in a modular fashion.

Modular design for websites

We always provide you with a selection of predefined modules that you can use to build your website as you wish. The number and design of the modules can vary depending on your objectives, scope and requirements.

Design libraries

Consistent design is an important prerequisite to ensure that your website is implemented smoothly and seamlessly. We document all design specifications such as fonts, colours, grid, spacing, buttons, etc. in a clear design library. This is how we guarantee a consistent look across all interfaces.

Modular design

We always provide you with a selection of predefined modules with which you can build your website as you wish. Depending on the objectives, scope and requirements, the number and design of the modules may vary.

Woman looking at the Schubert website on a mobile phone, designed by an ux design agency

How we proceed

The UX design process

01 UX strategy & consulting

Digital transformation
Digital brand management

02 Research & analysis

User research
Benchmarking
Interviews
Online surveys
UX audit
SEO analysis for Google and other search engines

03 Architecture & conceptual design

User journey map
User flows
Jobs to be done
Information architecture
Wireframes

04 UI & prototyping

UI design
Responsive design
Interaction design
UI kits & components / UI guidelines / design systems
Interactive prototypes

05 Development

Technical implementation of the UX design

06 Testing & evaluation

Usability tests
User testing
Heat & scroll maps

Magazine

News & Insights

Ruess Group brings Angela Kunwald on board as managing director

07.10.2024 / 2 min. read

The Ruess Group has appointed Angela Kunwald as new managing director of its Stuttgart office. She will be heading the agency together with Steffen Rueß, founder and owner of the agency group.

Sustainable marketing

09.09.2024 / 2 min. read

In order to fully develop its effectiveness being a competitive edge, it is important that sustainable corporate management, sustainability strategy and marketing are well interlinked.

All magazine articles

Immersive customer experiences

Two people lean in the dark against a wall under a sloping roof and look into the camera

The increasing use of virtualisation offers enormous opportunities and potential for user experience. With virtual reality, mixed reality and augmented reality, users are emotionally triggered even more strongly and their loyalty to a brand is reinforced.

Further digital skills our web design team brings to the table:

Virtual reality
Mixed reality
Augmented reality
Online events: virtual events and virtual trade fairs, virtual showroom, hybrid trade fairs, hybrid events

Tools & partnerships

Web design tools

Would you like to find out more about us as a web design agency?

Send us your questions and your goals. We will be happy to prepare thoroughly for an initial meeting with you.

Susann Höpel

Consultant Digital Projects

+49 711 16446-72
susann.hoepel@ruess-group.com

Schedule a meeting

The result you want – simply effective

Web design agency: for successful products

Success stories