Your international media agency for global markets

As a media agency with expertise in global media planning to support campaigns or content marketing, we understand the unique challenge of developing specific media strategies for different continents, regions and countries.

Even in German-speaking countries, there are significant regional differences to be taken into account as far as the media landscape and media use are concerned. The more diverse the perception and behaviour of the people in an international target region, the more customer strategies in marketing and communication have to be adapted. The legal framework also differs internationally, in some cases significantly, from German and European standards and defines what type of customer approach is even possible. Last but not least, a country-specific cost structure determines the type and scope of media measures.

With all this in mind, a 1:1 application of national strategies to other countries and world regions is out of the question. In addition to individual client strategies, the basic prerequisite for successful brand and product communication is in-depth understanding of analogue and digital media and their country-specific use, as well as their possibilities in terms of advertising and content formats. Our many years of experience with the distinctive features of international target markets enable us to align media planning for our clients internationally and efficiently with their target groups in the various countries.

As an international media agency in Stuttgart, our experts advise and accompany clients and their target groups on all media channels, online and offline. In close coordination with our clients’ German and international communication departments, we manage media planning in the various target markets within Europe, in the different target markets of North and South America, as well as in the Asian countries with their own characteristics and communication or thematic contexts. In China, for example, a direct presence within the country is indispensable, which we provide through our partner agency.