Interdisciplinary teams develop the strongest ideas
International advertising agency in Stuttgart and Munich
Communications can inspire and surprise people. They can charge brands with emotion and make a major contribution to selling products and making brands memorable. Since our international advertising agency was founded in 2005, we have always prioritised interdisciplinary teams. The quality and diversity of the various facets that our designers, copywriters, digital experts and strategists bring to the creative process are quite extraordinary. Deciding which idea is the best and how it can be conveyed as a compelling story through a wide range of channels calls not only for a high level of creativity, but also for a wealth of experience, industry knowledge and sensitivity to the needs of a wide range of target groups. Our long history, blue-chip international clients and numerous awards are proof that the power of our ideas plays a major role in ensuring the success of the companies and brands we work with.
Your contact for advertising agency
For more satisfied clients
Consultancy as a skill for every employee
We have very deliberately built up a highly experienced team. Each and every one of us is able to provide information and advice in our respective roles and areas of expertise. We don't just process tasks by the book. We provide active and proactive advice. Our advice covers all aspects of our full-service agency's work with you. It begins with the briefing and strategy, continues with planning, and encompasses all aspects of execution – all the way through to ongoing performance monitoring and agile optimisation of the ongoing measures. Last but not least, we advise on the selection of collaborative tools for working together, as well as the potential and framework for using AI.
The complete spectrum
What we provide as an advertising agency
Advertising strategies
Strategic planning, marketing goals, advertising goals, competitive analyses, target group definition, personas, product positioning, core messages, market research, media-neutral key ideas, creative briefings, performance reviews.
Naming
Strategic-creative naming and naming development of brand names, branding, product names and company names, names for product groups, naming systems.
Logo development
Protected word-image brands, word marks or figurative marks, signets, key visuals, evolutionary logo development.
Claims & slogans
Brand claims, campaign- or context-related slogans.
Corporate design
Corporate design, corporate design manuals, digital design libraries, style guides, brand playbooks, web kits, business stationery, imagery, corporate wording, corporate design portals, corporate architecture.
Campaigns
Campaigns, advertisements, digital media campaigns, social media campaigns, native advertising, international adaptation of campaigns, B2B campaigns, image campaigns, product launches, market launches.
Online marketing
Digital marketing, social media marketing, search engine optimisation, online media planning, technologically innovative solutions.
Brochures
Product brochures, image brochures, environmental reports, business reports, customer magazines, employee magazines, anniversary brochures.
POS marketing
On-pack promotions, POS material, packaging design, trade marketing, trade marketing, design of shop windows and showrooms
Radio spots
Design and execution of radio ads and podcasts
Outdoor advertising
Creation of billboards and city lights, advertising on public transport, ambient advertising
Film production
Whether you need short clips for greater reach on social media, corporate films, statements, animations or live broadcasts of events.
Media planning
Media analysis, digital and classic media planning, social media advertising, Google Ads, SMM, media buying and efficiency optimisation
Employer marketing
Employer branding, employer brand, employer marketing across all channels, employer value proposition, international HR marketing, career websites
We unlock your potential:
"Some customers don’t even know what they need—until we suggest it to them."
The more explanation it needs, the better
The international B2B advertising agency for technology companies
In B2B business, it is currently assumed that the brand has an influence of 20-25 per cent on the purchase decision. A strong brand develops its strength above all by giving the people in the buying centre a higher level of certainty for their decision and by making it easier to justify the decision for an investment within the company. Brand communications – as developed by international advertising agencies – are also more effective at achieving high recognition, especially in new markets.
International B2B advertising for complex products and services is our core strength. We provide all the services needed in international B2B marketing from a single source. This goes far beyond what traditional advertising agencies can typically offer.
We integrate. You benefit.
Marketing is more than the sum of its parts.
A strong team, a solid process
For outstanding results
As an advertising agency, our approach of course varies depending on the assignment at hand, the scope of the project, the current status of the strategy and creative process, and the makeup and dynamics of your team. Some clients have good in-house teams, in which case the relationship is more collaborative – with coordination meetings becoming joint workshops and creative sessions. As a general rule, we are big fans of thorough analysis and a sound strategic foundation. If the groundwork is done properly, it provides a stable and lasting basis on which to build.
With this in mind, many projects follow the basic structure outlined below:
1. Briefing and analysis
- Initial meeting
- Determining your wishes and goals
- Status assessment and background/history
- Clarifying brand definition, brand positioning or product positioning
- Target group and market analysis
- Competitive analysis
2. Strategy development
- Consolidating and further developing the findings from the briefing and analysis
- Working out a promising navigation route
- Developing a clear and concise creative brief
- Defining advertising objectives and messages
- Selecting suitable channels (online, print, TV, social media, etc.)
- Coordination or workshop
3. Creative phase
- Developing ideas (brainstorming, creative workshops), possibly a central idea or overarching story
- Creating initial concepts (motifs, designs, texts, sketches, storyboards)
- Coordinating the rough concept with a variety of approaches in a quick review
- Incorporating feedback, further development
- Presenting the detailed concept with 1-3 approaches
4. Execution (production)
- Designing the basic elements (design, text, photos, film production)
- Developing the various advertising materials (designs, websites, apps, social media campaigns, etc.)
- Approval of final concepts and drafts by the client
5. Media planning and placement
- Selection of suitable media channels
- Creative media planning: development of creative media ideas and mechanisms for the individual channels
- Planning and purchasing of advertising space and advertising time
- Implementation and placement of the campaign
6. Monitoring and optimisation
- Ongoing monitoring of performance and impact (performance measurement)
- Results analysis (reach, conversion rate, engagement, etc.)
- Ongoing optimisation and adaptation of measures
7. Reporting and evaluation
- Documentation
- Derivation of learnings and recommendations for follow-up measures
Your Contact for advertising agency
Rafael Rahn