Interdisciplinary teams develop the strongest ideas

International advertising agency in Stuttgart and Munich

Communications can inspire and surprise people. They can charge brands with emotion and make a major contribution to selling products and making brands memorable. Since our international advertising agency was founded in 2005, we have always prioritised interdisciplinary teams. The quality and diversity of the various facets that our designers, copywriters, digital experts and strategists bring to the creative process are quite extraordinary. Deciding which idea is the best and how it can be conveyed as a compelling story through a wide range of channels calls not only for a high level of creativity, but also for a wealth of experience, industry knowledge and sensitivity to the needs of a wide range of target groups. Our long history, blue-chip international clients and numerous awards are proof that the power of our ideas plays a major role in ensuring the success of the companies and brands we work with.

Your contact for advertising agency

Schedule a meeting

Steffen Ruess

Managing Partner
Ruess Group

+49 711 16446-581
steffen.ruess@ruess-group.com

ZOHO Brand Awareness Campaign

Nationwide multi-phase campaign to increase brand awareness of CRM software provider Zoho in the upper midmarket and among corporations, communicated via various touchpoints.

Corporate design for packaging machine manufacturer Schubert

Schubert corporate design manual

A brand is constantly evolving, so their look and feel also need to be continuously updated. Clear guidelines for the visual design ensure consistent communication, strengthen brand presence and increase recognition, which leads to more effective brand communication and a positive brand experience. We as an agency developed the corporate design for the Schubert company.

Convincing Corporate-Design

Time for an update? The Geiger Antriebe (Drives) brand’s visual language was given a completely new look and feel – based on an updated brand identity.

Corporate design for BUFF MEDICAL RESORT

Our tasks at BUFF MEDICAL RESORT were market and competitor analysis, positioning and the resulting brand development (CI/CD) as well as the development of an international marketing strategy (PR, social media, SEO, SEA, events, guerrilla marketing).

All cases

For more satisfied clients

Consultancy as a skill for every employee

We have very deliberately built up a highly experienced team. Each and every one of us is able to provide information and advice in our respective roles and areas of expertise. We don't just process tasks by the book. We provide active and proactive advice. Our advice covers all aspects of our full-service agency's work with you. It begins with the briefing and strategy, continues with planning, and encompasses all aspects of execution – all the way through to ongoing performance monitoring and agile optimisation of the ongoing measures. Last but not least, we advise on the selection of collaborative tools for working together, as well as the potential and framework for using AI.

Brand consulting

The complete spectrum

What we provide as an advertising agency

Advertising strategies

Strategic planning, marketing goals, advertising goals, competitive analyses, target group definition, personas, product positioning, core messages, market research, media-neutral key ideas, creative briefings, performance reviews.

Naming

Strategic-creative naming and naming development of brand names, branding, product names and company names, names for product groups, naming systems.

Logo development

Protected word-image brands, word marks or figurative marks, signets, key visuals, evolutionary logo development.

Claims & slogans

Brand claims, campaign- or context-related slogans.

Corporate design

Corporate design, corporate design manuals, digital design libraries, style guides, brand playbooks, web kits, business stationery, imagery, corporate wording, corporate design portals, corporate architecture.

Campaigns

Campaigns, advertisements, digital media campaigns, social media campaigns, native advertising, international adaptation of campaigns, B2B campaigns, image campaigns, product launches, market launches.

Online marketing

Digital marketing, social media marketing, search engine optimisation, online media planning, technologically innovative solutions.

Brochures

Product brochures, image brochures, environmental reports, business reports, customer magazines, employee magazines, anniversary brochures.

POS marketing

On-pack promotions, POS material, packaging design, trade marketing, trade marketing, design of shop windows and showrooms

Radio spots

Design and execution of radio ads and podcasts

Outdoor advertising

Creation of billboards and city lights, advertising on public transport, ambient advertising

Film production

Whether you need short clips for greater reach on social media, corporate films, statements, animations or live broadcasts of events.

Media planning

Media analysis, digital and classic media planning, social media advertising, Google Ads, SMM, media buying and efficiency optimisation

Employer marketing

Employer branding, employer brand, employer marketing across all channels, employer value proposition, international HR marketing, career websites

We unlock your potential:

"Some customers don’t even know what they need—until we suggest it to them."

Mona Amann
Creative Director

The more explanation it needs, the better

The international B2B advertising agency for technology companies

In B2B business, it is currently assumed that the brand has an influence of 20-25 per cent on the purchase decision. A strong brand develops its strength above all by giving the people in the buying centre a higher level of certainty for their decision and by making it easier to justify the decision for an investment within the company. Brand communications – as developed by international advertising agencies – are also more effective at achieving high recognition, especially in new markets.

International B2B advertising for complex products and services is our core strength. We provide all the services needed in international B2B marketing from a single source. This goes far beyond what traditional advertising agencies can typically offer.

B2B advertising agency

With decades of experience

The international advertising agency for success with global campaigns

Global markets offer companies a range of opportunities. Similar to the need for local knowledge in sales for specific markets, the same also applies to marketing and communication. From different media landscapes and different media usage habits to culturally determined nuances in tonality and design. As an advertising agency, we have been managing international and global advertising budgets for decades and have extensive experience in developing the most suitable campaigns as well as in media planning and media buying.

International advertising agency International PR agency

We integrate. You benefit.

Marketing is more than the sum of its parts.

A spiral staircase stretching up into the sky

More data, more impact

Data-driven multi-channel campaigns

Nowadays, a wealth of data is generally available for the strategy process. We collect and evaluate data on markets, target groups, media use, the performance of previous campaigns, etc. The same applies to the creative process: various campaign approaches are often tested for effectiveness in A/B tests. Above all, we use data from a wide range of sources to continuously measure and optimise the success of campaigns.

When it comes to important decisions, such as positioning issues, major campaigns or to validate advertising impact, we recommend qualitative or quantitative market research as an advertising agency, including in the B2B segment. No one is better placed to provide information about the needs of your customers than your customers themselves.

Data driven agency Data-driven agency

A strong team, a solid process

For outstanding results

As an advertising agency, our approach of course varies depending on the assignment at hand, the scope of the project, the current status of the strategy and creative process, and the makeup and dynamics of your team. Some clients have good in-house teams, in which case the relationship is more collaborative – with coordination meetings becoming joint workshops and creative sessions. As a general rule, we are big fans of thorough analysis and a sound strategic foundation. If the groundwork is done properly, it provides a stable and lasting basis on which to build.

With this in mind, many projects follow the basic structure outlined below:

1. Briefing and analysis

Initial meeting
Determining your wishes and goals
Status assessment and background/history
Clarifying brand definition, brand positioning or product positioning
Target group and market analysis
Competitive analysis

2. Strategy development

Consolidating and further developing the findings from the briefing and analysis
Working out a promising navigation route
Developing a clear and concise creative brief
Defining advertising objectives and messages
Selecting suitable channels (online, print, TV, social media, etc.)
Coordination or workshop

3. Creative phase

Developing ideas (brainstorming, creative workshops), possibly a central idea or overarching story
Creating initial concepts (motifs, designs, texts, sketches, storyboards)
Coordinating the rough concept with a variety of approaches in a quick review
Incorporating feedback, further development
Presenting the detailed concept with 1-3 approaches

4. Execution (production)

Designing the basic elements (design, text, photos, film production)
Developing the various advertising materials (designs, websites, apps, social media campaigns, etc.)
Approval of final concepts and drafts by the client

5. Media planning and placement

Selection of suitable media channels
Creative media planning: development of creative media ideas and mechanisms for the individual channels
Planning and purchasing of advertising space and advertising time
Implementation and placement of the campaign

6. Monitoring and optimisation

Ongoing monitoring of performance and impact (performance measurement)
Results analysis (reach, conversion rate, engagement, etc.)
Ongoing optimisation and adaptation of measures

7. Reporting and evaluation

Documentation
Derivation of learnings and recommendations for follow-up measures

Your Contact for advertising agency