News & In­sights

The Ruess Group has appointed Angela Kunwald as new managing director of its Stuttgart office. She will be heading the agency together with Steffen Rueß, founder and owner of the agency group.

In order to fully develop its effectiveness being a competitive edge, it is important that sustainable corporate management, sustainability strategy and marketing are well interlinked.

For the 21st time, we realise for our long-standing client Schubert its high-quality customer magazine SEQUENCE. Our content, creation and production team starts working on the new magazine concept in the summer of the previous year.

Ruess Group No. 3 among PR agencies in Baden-Württemberg according to Pfeffer Ranking. No. 43 in the national ranking.

EU regulations are demanding sustainability, but still many companies seem to believe they have all the time in the world. But now is the time to act! As sustainability marketing experts, we will guide you through the transformation process, because it’s a challenging one. Find out why sustainability is a management responsibility and how you can meet your sustainability reporting obligations.

When managing and analysing data, users have a choice between two approaches: the huge storage pool for structured and unstructured data (data lake) and the data warehouse – a centralised, structured database. Both solutions have advantages and disadvantages and the choice greatly depends on a company’s specific requirements and objectives. We have taken a look at both approaches and will help you differentiate between them.

How does Composable Commerce differ from traditional e-commerce in the provision and continuous maintenance of online shops? Read our article for concrete explanations of terms, advantages and disadvantages of this new technical solution, as well as the first steps towards designing a maximally flexible, scalable and low-maintenance platform for individual online shopping experiences.

The Ruess Group GmbH grew at an above-average rate in 2022. Find out here what success factors made this possible. This much in advance: Digital innovations and consulting excellence for sustainable growth are paying off.

Doing nothing is not an option: On 1 July 2023, Google is discontinuing Analytics. Online marketers are faced with a decision: Google Analytics 4 vs Matomo.

DXP is a software solution whose mission is to manage, optimize and deliver the user experience across all the digital sources we use. The digital experience platform is designed as a central platform that can manage a wide range of different touchpoints. We can present it as a strategic investment that helps companies improve their business, keep up with the rapid growth of the digital marketplace and keep users happy with the personalized experience they receive.