Magazine

Magazine

0102030405
Analyses printed on paper with green leaves and a light green arrow held by a man and pointing upwards.

CRSD & sustainability reporting obligations: Why companies should act now

02.11.2023. / 6 min read

EU regulations are demanding sustainability, but still many companies seem to believe they have all the time in the world. But now is the time to act! As sustainability marketing experts, we will guide you through the transformation process, because it’s a challenging one. Find out why sustainability is a management responsibility and how you can meet your sustainability reporting obligations.

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Data Warehouse vs. Data Lake

Data Warehouse vs. Data Lake

09.10.2023. / 10 min read

When managing and analysing data, users have a choice between two approaches: the huge storage pool for structured and unstructured data (data lake) and the data warehouse – a centralised, structured database. Both solutions have advantages and disadvantages and the choice greatly depends on a company’s specific requirements and objectives. We have taken a look at both approaches and will help you differentiate between them.

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Composable Commerce: The Whole Story

Composable Commerce: The Whole Story

16.04.2023. / 10 min read

How does Composable Commerce differ from traditional e-commerce in the provision and continuous maintenance of online shops? Read our article for concrete explanations of terms, advantages and disadvantages of this new technical solution, as well as the first steps towards designing a maximally flexible, scalable and low-maintenance platform for individual online shopping experiences.

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Business Report 2022

Business Report 2022

03.04.2023. / 4 min read

The Ruess Group GmbH grew at an above-average rate in 2022. Find out here what success factors made this possible. This much in advance: Digital innovations and consulting excellence for sustainable growth are paying off.

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Forced conversion, GDPR, UA, GA4 & Matomo: Key questions about Google Analytics

Forced conversion, GDPR, UA, GA4 & Matomo: Key questions about Google Analytics

20.03.2023. / 6 min read

Doing nothing is not an option: On 1 July 2023, Google is discontinuing Analytics. Online marketers are faced with a decision: Google Analytics 4 vs Matomo.

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What is DXP (Digital Experience Platform) and Why Do We Use It

What is DXP (Digital Experience Platform) and Why Do We Use It

08.01.2023. / 9 min read

DXP is a software solution whose mission is to manage, optimize and deliver the user experience across all the digital sources we use. The digital experience platform is designed as a central platform that can manage a wide range of different touchpoints. We can present it as a strategic investment that helps companies improve their business, keep up with the rapid growth of the digital marketplace and keep users happy with the personalized experience they receive.

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Industry talk establishes itself successfully

Industry talk establishes itself successfully

09.10.2022. / 4 min read

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

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The fascination of corporate publishing for B2B

The fascination of corporate publishing for B2B

22.08.2022. / 4 min read

Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers.

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Digital media with significant budget shares B2B

Digital media with significant budget shares B2B

07.07.2022. / 5 min read

Now is the time for B2B companies from traditionally conservative sectors such as food, grocery and packaging to rethink their strategies and channel more media budgets into digital channels.

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Deadline for your business model

Deadline for your business model

22.06.2022. / 5 min read

Business models that are not consistently geared towards sustainability are, in a sense, endangering themselves. Sustainability and digitalisation have become significant parameters for future viability.

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