Schubert PR agency

Technically sound articles with in-depth industry knowledge are highly valued especially in B2B communication. Potential customers obtain information for long-term investments via trade media or portals, and increasingly from digital channels in line with their media usage behaviour. The cornerstone of our successful press work is in-depth and ongoing media relations, which enables us to maintain personal contact with journalists, to maintain a constant exchange with specialist editors and to develop topics relevant to our clients – worldwide.

• 1973, the start of our collaboration with Schubert
  774 editorial addresses
  2,343,700 print run (211 clippings)
  26,860,627 visits (288 clippings)
  499 total number of clippings

Press conferences continue to be an effective instrument of press work and corporate communications – to inform journalists about developments, balance sheets, products, strategic or market policy decisions.

• International press conference at the interpack 2023 in Düsseldorf
• 30 journalists on site
• 20 individual press meetings on future topic planning
• Presentation of Schubert’s technical innovations
• Status of the Mission Blue sustainability initiative
• Comprehensive trade fair communication before, during and after the interpack

Despite all the new digital formats, established corporate publishing formats such as customer magazines and high-quality brochures are still successfully defending their position in the cross-media marketing mix and continue to be held in high esteem by customers.

• Annual customer magazine
• 2022 issue: Vision 2050 as the main theme with some 30 articles, 90 images and graphics
• Since 2003 (?)
• 80 pages, DE/EN
• Circulation 10,000 copies
• Ruess Group services: concept, editorial work (text/images), design, translation and production

In addition to the technical SEO orientation, the keyword strategy and industry knowledge are decisive for successful on-page optimisation.

• Continuous keyword analyses
• SEO-optimised text creation in German and English
• Translation taking into account the respective keywords per language
• 650 individual pages per language
• Microsites for key topics such as sustainability and employer branding/careers

10,000+ followers thanks to high-quality content tailored to the target group.

We continuously increase interactions, especially through the use of short videos (slide shows & surveys). We work with a content plan and channel strategies (LinkedIn, Twitter, Facebook – although we do less Facebook than Schubert itself, our focus is LinkedIn). The objective is to attract attention with high-quality content tailored to the target group. We have since cracked the 10,000 follower mark on LinkedIn and are also gaining more and more followers organically through visibility. Of course, we work with a combination of paid and purely organic content.

In these days when people’s attention spans are decreasing at an alarming rate due to the constant flood of data and accessibility, infographics are experiencing a real renaissance as a means of communication – delivering maximum compression of relevant company data and milestones that tells Schubert’s exciting story at a glance.

With interesting and compelling newsletter texts, we use a sophisticated newsletter strategy to establish a dialogue with existing and potential customers for Schubert. Every touchpoint is valuable.

The more contact points along the customer journey provide a positive experience for the target group, the more likely it is that a successful business relationship will be established over time. Our newsletter campaigns for Schubert come under various thematic banners such as product promotions, trade fair appearances or careers in the context of further training or recruiting topics. The goal is to consistently direct the newsletter addressees to the Schubert website with its numerous opportunities for interaction and thereby establish closer contact with them.

Film production

Films in a multitude of formats are ideal for attracting and, above all, retaining the attention of target groups. From a small teaser film to a detailed interview or an annual summary: Moving images are attractive, informative and to the point or simply entertaining. They are an ideal communication format, as was the case for Schubert’s new sustainability campaign.

• Schubert Mission Blue main film
• Ten short films on the United Nations Sustainable Development Goals (SDGs)
• Anniversary film 50 years of Schubert
• and many more