The power of creativity

The ‘advanced’ advertising agency: interdisciplinary teams develop the strongest ideas

Communications can inspire and surprise people. They can charge brands with emotion and make a major contribution to selling products and making brands memorable. Since our international advertising agency was founded in 2005, we have always prioritised interdisciplinary teams. The quality and diversity of the various facets that our designers, copywriters, digital experts and strategists bring to the creative process are quite extraordinary. Deciding which idea is the best and how it can be conveyed as a compelling story through a wide range of channels calls not only for a high level of creativity, but also for a wealth of experience, industry knowledge and sensitivity to the needs of a wide range of target groups. Our long history, blue-chip international clients and numerous awards are proof that the power of our ideas plays a major role in ensuring the success of the companies and brands we work with.

campaigns | advertising

ZOHO Brand Awareness Campaign

Nationwide multi-phase campaign to increase brand awareness of CRM software provider Zoho in the upper midmarket and among corporations, communicated via various touchpoints.

campaigns | advertising

Schubert image campaign

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

corporate design | advertising

Convincing Corporate-Design

Time for an update? The Geiger Antriebe (Drives) brand’s visual language was given a completely new look and feel – based on an updated brand identity.

corporate publishing | sustainability

Sustainability report for Schubert: ANNUAL 2024

Despite all the digital formats, established coprorate publishing formats such as customer magazines or high-quality brochures are successfully defending their place in the coressmedia marketing mix and are highly valued by customers.

All cases

For more satisfied clients

Consultancy as a skill for every employee

We have very deliberately built up a highly experienced team. Each and every one of us is able to provide information and advice in our respective roles and areas of expertise. We don't just process tasks by the book. We provide active and proactive advice. Our advice covers all aspects of our full-service agency's work with you. It begins with the briefing and strategy, continues with planning, and encompasses all aspects of execution – all the way through to ongoing performance monitoring and agile optimisation of the ongoing measures. Last but not least, we advise on the selection of collaborative tools for working together, as well as the potential and framework for using AI.

Brand consulting

Your contact for advertising agency

Steffen Ruess

Managing Partner
Ruess Group

+49 711 16446-581
steffen.ruess@ruess-group.com

Schedule a meeting

The complete spectrum

What we provide as an advertising agency

Advertising strategies

Strategic planning, marketing goals, advertising goals, competitive analyses, target group definition, personas, product positioning, core messages, market research, media-neutral key ideas, creative briefings, performance reviews.

Naming

Strategic-creative naming and naming development of brand names, branding, product names and company names, names for product groups, naming systems.

Branding agency

Logo development

Protected word-image brands, word marks or figurative marks, signets, key visuals, evolutionary logo development.

Agency logo development

Claims & slogans

Brand claims, campaign- or context-related slogans.

Corporate design

Corporate design, corporate design manuals, digital design libraries, style guides, brand playbooks, web kits, business stationery, imagery, corporate wording, corporate design portals, corporate architecture.

Design agency

Campaigns

Campaigns, advertisements, digital media campaigns, social media campaigns, native advertising, international adaptation of campaigns, B2B campaigns, image campaigns, product launches, market launches.

Online marketing

Digital marketing, social media marketing, search engine optimisation, online media planning, technologically innovative solutions.

Online marketing agency

Brochures

Product brochures, image brochures, environmental reports, business reports, customer magazines, employee magazines, anniversary brochures.

POS marketing

On-pack promotions, POS material, packaging design, trade marketing, trade marketing, design of shop windows and showrooms

Radio spots

Design and execution of radio ads and podcasts

Outdoor advertising

Creation of billboards and city lights, advertising on public transport, ambient advertising

Film production

Whether you need short clips for greater reach on social media, corporate films, statements, animations or live broadcasts of events.

Media planning

Media analysis, digital and classic media planning, social media advertising, Google Ads, SMM, media buying and efficiency optimisation

Media agency

Employer marketing

Employer branding, employer brand, employer marketing across all channels, employer value proposition, international HR marketing, career websites

Employer branding agency

We unlock your potential:

"Some customers don’t even know what they need—until we suggest it to them."

Mona Amann
Creative Director

The more explanation it needs, the better

The international B2B advertising agency for technology companies

In B2B business, it is currently assumed that the brand has an influence of 20-25 per cent on the purchase decision. A strong brand develops its strength above all by giving the people in the buying centre a higher level of certainty for their decision and by making it easier to justify the decision for an investment within the company. Brand communications – as developed by international advertising agencies – are also more effective at achieving high recognition, especially in new markets.

International B2B advertising for complex products and services is our core strength. We provide all the services needed in international B2B marketing from a single source. This goes far beyond what traditional advertising agencies can typically offer.

B2B advertising agency

With decades of experience

The international advertising agency for success with global campaigns

Global markets offer companies a range of opportunities. Similar to the need for local knowledge in sales for specific markets, the same also applies to marketing and communication. From different media landscapes and different media usage habits to culturally determined nuances in tonality and design. As an advertising agency, we have been managing international and global advertising budgets for decades and have extensive experience in developing the most suitable campaigns as well as in media planning and media buying.

International media agency International PR agency

We integrate. You benefit.

Marketing is more than the sum of its parts.

More data, more impact

Data-driven multi-channel campaigns

A spiral staircase stretching up into the sky

Nowadays, a wealth of data is generally available for the strategy process. We collect and evaluate data on markets, target groups, media use, the performance of previous campaigns, etc. The same applies to the creative process: various campaign approaches are often tested for effectiveness in A/B tests. Above all, we use data from a wide range of sources to continuously measure and optimise the success of campaigns.

When it comes to important decisions, such as positioning issues, major campaigns or to validate advertising impact, we recommend qualitative or quantitative market research as an advertising agency, including in the B2B segment. No one is better placed to provide information about the needs of your customers than your customers themselves.

Marketing controlling Data-driven agency

Your Contact for advertising agency