Depending on the budget, this scenario can also be extended at will and ideally expanded to a complete 3D experience world. In this premium sector, working with a trade fair architect is just as important to ensuring a professional approach as is designing a live trade fair. This should actually be self-evident. It’s also about much more than “simply” building a 3D digital twin that’s nice to look at from all directions. To whet the user’s appetite for the trade fair event, the experiential architecture should be structured in a similar way to the journey of discovery in a computer game – with various touchpoints and thematic rooms that can be entered and explored on demand. There are practically no limits to the design possibilities and development is already well advanced in this area. In the meantime, a customised, individual customer journey is also possible, in that users select in advance which rooms and content interest them at the exhibitor’s site. They then build their own, very personal virtual trade fair.
Persuasive expertise in the creation of virtual trade fairs
As an experienced digital agency in Stuttgart, our clients benefit from our unique combination of international, strategic marketing consulting and our equally long-standing experience in the visual and content creation of trade fair stands and presentations. These skills enable a unique vision and guarantee the success of our customers’ current virtual trade fair projects, such as Lisec or SAPPI. Especially in the context of the further development of hybrid events, the professional visual implementation in terms of corporate design will decisively shape the external appearance and the perception by all target groups and stakeholders of a company. We would be happy to explain to you in a personal meeting why it makes sense to devote this amount of time and effort to the creation of a sophisticated virtual trade fair presentation.