Agen­cy­ for ­Sus­tai­na­bi­li­ty­­

The fact that companies – and of course we as an agency for sustainability – are assessed by how they pursue the goals of sustainable development shows that it is no longer enough to develop and offer good, innovative products or services. Our society demands fair, sustainable and responsible business practices from companies and entrepreneurs. What began tentatively in the late 90s with the LOHAS movement has reached mainstream society and has become even more prominent in the public consciousness since the Fridays for Future movement. This gives rise to new tasks for management, sales and marketing, which we, as a sustainable agency, are happy to take on strategically with you.

We are seeing a development that is in full swing – one that cannot be reversed: Customers, employees and clients want transparency regarding working and production conditions. And they rightly expect manufacturers and service providers to take on social responsibility. Consumers prefer to buy products that have been produced fairly, ecologically and sustainably. Clients in the B2B sector are introducing sustainability ratings and are rejecting suppliers and providers who are not able to demonstrate sustainability throughout the value chain. Applicants do not choose their employers solely on the basis of financial considerations, but expect a purpose, a sense of meaning and a demonstrable contribution to fair, sustainable collaboration. We have already developed several employer branding campaigns and strategies for our clients based on this.

Sustainable management all along the supply chain and corporate social responsibility are strategically vital corporate policy tasks. Ones that lead to a clear mandate for corporate management: Long-term successful business development combined with a positive company contribution to the sustainable development of society and societal natural conditions. With this in mind, sustainability management has become a central management issue, anchoring sustainability within the company and systematically implementing it in internal structures and processes. As an agency that advises on the many facets of sustainability, we recognised this some time ago and had ourselves certified as a climate-neutral agency. This makes us one of the few climate-neutral agencies in Germany today.

This is why it makes sense to work together with a consulting and marketing agency specialised in sustainability and, on the basis of an authentic sustainability strategy, to then develop a credible sustainability communication campaign that encompasses all relevant channels and platforms.

Such cross-channel and cross-disciplinary sustainability communication is never a one-way street, but rather a dialogue. Engaging with (critical) stakeholders, actively shaping debates and winning fans, followers and supporters are essential components.

When the relationship to consumption, growth and globalisation has been readjusted, companies have to rethink and adapt their position as social participants.

Products that don’t live up to the new set of values (healthy, fair, vegan, environmentally friendly, sustainable) inevitably come under public scrutiny and are punished by increasingly discerning consumers. Both producers and retailers are facing up to the current changes in consumer behaviour. But many initiatives are still not authentic enough. We can help you rigorously define your sustainability strategy and activate it with an authentic communication concept.

We can support you as a strategy and management consultant and as an agency for sustainability in the development or optimisation of your sustainability strategy. Moreover, our experts will support you in successfully implementing your strategy.