Your B2B marketing agency for international markets and sustainable growth
As a specialised B2B marketing agency, we support international groups and medium-sized companies in effectively reaching their target groups in very specific market segments, tapping into new markets and generating measurable leads. Unlike B2C, B2B marketing calls for in-depth understanding of the specific technologies and industry, international markets, and the ability to support complex decision-making processes across multiple touchpoints.
With more than 20 years of experience, an interdisciplinary team of 25 experts and established international contacts, we develop customised strategies that make your brand visible and successful in the global marketplace. From strategic consulting and lead generation to international campaigns, we combine in-depth expertise with digital excellence.
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Our services as a B2B marketing agency
As a B2B marketing agency, we support companies in industry, technology and services in developing and implementing effective strategies. We aim to increase visibility, generate qualified leads and achieve international growth. We combine sound advice with creative concepts and digital solutions.
Strategic marketing consulting
We work with you on developing a clear market and brand strategy. This includes competitive analyses, positioning, go-to-market concepts and defining relevant target groups.
Lead generation & performance marketing
From SEO and SEA to LinkedIn Ads: we ensure that your target group notices you precisely where they are looking for solutions. With marketing automation and conversion optimisation, we accompany your prospective customers from initial contact to closing the deal. We focus on lead nurturing throughout the entire funnel – from initial awareness to MQLs (marketing qualified leads) to SQLs (sales qualified leads). This ensures that anonymous website visitors become qualified sales contacts.
Content marketing & PR
White papers, case studies, specialist articles or thought leadership – we create content that builds trust and positions your brand as an expert. We also place your topics in international trade media through systematic PR campaigns and activities. We also develop blog strategies and content hubs that make your expertise visible in the long term and continuously generate organic traffic via Google. This transforms your website into a central knowledge platform for your target groups.
Social media marketing in B2B
Be it through LinkedIn, YouTube or paid social – we use the right channels to reach your target groups in a targeted manner. We focus on high-quality content that generates leads and scales brand messages internationally.
Employer branding in B2B
In the competition for qualified specialists, positioning yourself as an attractive employer also plays a decisive role. We support companies in strengthening their employer brand with targeted campaigns in the relevant B2B channels – such as LinkedIn, Instagram or TikTok. This enables you to win not only customers, but also the right talent for your company.
International B2B campaigns
Thanks to our many years of experience in Europe, Asia and North America, we know how to culturally adapt messages and roll them out successfully internationally. We handle the entire process, from campaign planning to localisation.
Websites & the digital experience
Today, a B2B website is so much more than a digital business card. We develop corporate websites, microsites and landing pages that bring your products to life and are consistently geared towards lead generation.
Corporate design
We develop visual concepts that clearly convey your corporate identity – from logos and colour schemes to typography, presentations, brochures and digital applications. We aim to create consistent branding that builds trust, guarantees recognition and sets your brand apart from the international competition.
Which industries does our B2B marketing agency specialise in?
We have been working successfully for international groups and leading medium-sized companies for many years – with a specific focus on industry and technology sectors. Our customers mainly come from:
• Mechanical and plant engineering – products that require explanation with complex sales & distribution
• The paper and packaging industry – important products for everyday life, sustainability as an important business driver
• Medical technology & healthcare – stringent regulatory requirements, international markets
• Automotive & mobility – global value chains, international target groups
• IT & software – digital business models, complex buyer journeys
• The chemicals & construction industry – B2B markets with a niche focus and technical target groups
All these sectors have one thing in common: long decision-making processes, small target groups and products that require explanation. This is precisely where the strength of our B2B marketing agency lies – we understand the markets, the communication channels and the decision-making mechanisms.
Why a specialised B2B agency?
In B2C marketing, purchase decisions are often emotionally driven and made quickly. In B2B, things are very different. Here, we are dealing with complex products, long decision-making processes and small, highly specialised target groups. This is precisely why companies in the industrial goods, technology or service sectors need a specialised B2B agency that understands and takes these particularities into account.
A B2B marketing agency understands the many challenges:
• Complex customer journeys: Months or even years can pass between the initial search for information and the final purchase decision.
• Multiple decision-makers: As a rule, entire buying centres are involved – from engineers to CEOs.
• Products that need explanation: Technical solutions have to be communicated in a way that is appropriate for the target group – technically precise, but at the same time understandable.
• International markets: Different cultures, languages and media habits call for customised strategies and, in some cases, a different kind of storytelling.
As a B2B marketing agency, we develop strategies that address precisely these factors. We combine data-driven analysis with creative concepts to make your company visible where your customers are looking for solutions – whether on specialist portals, social networks or at leading international trade fairs.
The result: measurable leads, a stronger market position and sustainable growth.
International B2B agency – strong locally, globally networked
Globalisation opens up tremendous opportunities for B2B companies – while also presenting them with complex challenges. Different markets, cultures, languages and media habits all need customised strategies. This is precisely where the strength of our international B2B marketing agency lies.
We develop campaigns that are internationally scalable yet have a local impact. Our approach is to combine global brand messages with regional relevance. In other words, we adapt content, imagery and communication channels to the expectations of the respective target groups – be it in Europe, Asia or North America.
Our services in international B2B marketing
• Localisation of campaigns: Translation alone is not enough – we ensure that messages are culturally adapted.
• Intercultural marketing: We understand the differences in communication styles and decision-making processes.
• Global partner networks: Where required, we draw on local media and PR partners. However, the vast majority of tasks can be handled perfectly well from Germany. One thing is certain: we place your messages where they will have the greatest impact.
• Efficient use of budget: Through market-driven planning, we avoid wastage and increase the performance of your campaigns.
The result: your brand gains international visibility, reaches decision-makers in different markets and is perceived as a reliable partner – regardless of language or culture.
Our methods ensure your success
Today, successful B2B marketing is no longer based on gut feeling, but on data, clear processes and measurable results. As a specialised B2B marketing agency, we use state-of-the-art methods and tools that provide lasting support for your marketing and sales goals.
Data-driven marketing & analytics
We analyse markets, target groups and customer journeys with precision – using CRM systems, web analytics and evaluations from marketing automation and AI tools. This all provides us with valuable insights that lay the foundation for effective strategies.
Account-based marketing (ABM)
Instead of focusing on mass marketing, we concentrate on the accounts that are decisive for your growth. With ABM campaigns, we target decision-makers individually, thereby increasing the conversion rate for complex B2B deals.
Marketing automation & CRM integration
We seamlessly link marketing and sales. Through automation tools and personalised campaigns, we ensure that leads are not only generated but also developed in a qualified manner.
Measurable KPIs & reporting
Transparency is extremely important to us: from reach and leads to sales pipelines, we measure all relevant key figures. Regular reports highlight how your marketing investments are being transformed into measurable results.
With these methods, we ensure that every measure not only achieves short-term impact, but also contributes to greater reach, qualified leads and sustainable business growth in the long term.
Your B2B agency for sustainable growth
Sustainable success in B2B marketing isn’t achieved through short-term campaigns, but rather with a clear strategy, continuous optimisation and international experience. This is precisely what we focus on as a B2B marketing agency: we develop solutions that not only generate leads in the short term, but also strengthen your market position in the long term.
Whether you are looking to tap into new markets, position your brand internationally or acquire targeted qualified leads, we will support you from the initial analysis all the way through to successful implementation. With data-driven methods, creative concepts and a global communication network, we as a B2B agency ensure that your marketing investments lead to measurable growth.
Put your trust in a B2B agency that understands your industry, has an international network and is committed to making your brand the first choice in your market, step by step.
Frequently asked questions about B2B marketing agencies
Question 1: Why should I hire a specialised B2B marketing agency?
B2B markets differ greatly from B2C: the decision-making processes are more complex, the target groups are smaller and the customer journeys are longer. A B2B agency understands these particularities and develops strategies that are geared towards sustainable lead generation, international market positioning and measurable business success.
Question 2: What services does a B2B marketing agency offer?
The service spectrum ranges from strategic consulting, lead generation and performance marketing to content marketing, PR, social media, international campaigns and web projects. Our approach is that all measures are data-driven, internationally scalable and tailored to your target markets.
Question 3: What industries benefit from a B2B agency?
We work for international groups and medium-sized companies in industries such as mechanical engineering, automotive, medical technology, IT & software, chemicals and construction. Essentially, all companies with products that require explanation, with complex sales structures or an international focus would benefit from a specialised B2B agency.
Question 4: How long does it take to see visible results?
It always depends on the specific measures taken. Initial leads through performance marketing or LinkedIn ads are often possible after just a few weeks. SEO, content marketing and branding, on the other hand, take several months but achieve the greatest long-term effects.
Question 5: Does your B2B marketing agency also support international campaigns?
Yes – this is one of our core areas of expertise. We develop localised marketing strategies, adapt content to cultural differences and work with partners worldwide to successfully place your messages in Europe, Asia or North America.
Your contact person
Do you have any more questions? Just get in touch – we look forward to advising you personally