Testing, Evaluation & Optimisation

In user testing, we ask real people to try out our digital product and give transparent feedback on how it can be used and whether it meets their needs and expectations. We conduct user testing at different stages of the development process, depending on requirements. In an ideal project, we involve the future users right from the beginning and go through concept development, creation and prototyping with them. The results of testing can be used to identify problems and make design decisions that improve usability and user experience. It is important to conduct periodic user testing to ensure that the product meets the needs and expectations of the users.

We use heatmaps and scrollmaps to optimise the user experience to the greatest extent possible. By analysing our digital products in detail, we can gain accurate insights into what interests and appeals to our users – to deliver more relevant, exciting content to users in the future. We can uncover challenges and problems that hinder the user experience – and eliminate these problems. It is only through these analyses that we succeed in developing your ideal product.

Crazyegg is an analysis and optimisation tool that helps us understand the behaviour of your website visitors. We use heatmaps, scrollmaps, A/B testing, conversion tracking and other features to identify website challenges and develop solutions. With Crazyegg, we can analyse exactly where users click most often and what content they skip. The insights gained then help us create better content and improve the user experience over the long term.